<div class="content-intro">WHO ARE WE? <a href="https://launchpotato.com/careers?utm_source=greenhouse&utm_medium=jobpost&utm_campaign=careers-back-to-careers" target="_blank">Launch Potato</a> is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as <a href="https://financebuzz.com/?utm_source=greenhouse&utm_medium=jobpost&utm_campaign=careers-to-brand" target="_blank">FinanceBuzz</a>, <a href="https://allaboutcookies.org/?utm_source=greenhouse&utm_medium=jobpost&utm_campaign=careers-to-brand" target="_blank">All About Cookies</a>, and<a href="https://www.onlyinyourstate.com/?utm_source=greenhouse&utm_medium=jobpost&utm_campaign=careers-to-brand" target="_blank"> OnlyInYourState</a>. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. WHY JOIN US? At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. </div>MUST HAVE:  <ul> <li>Proven experience in digital marketing, performance marketing, or the leadgen industry</li> <li>Building adtech algorithms and supporting user acquisition or paid media modeling (highly desired)</li> <li>Strong modeling fundamentals: the ability to build effective models that drive business impact</li> <li>Multi-year, hands-on experience building and deploying ML solutions in the AWS cloud</li> <li>Hands-on experience across core technique areas: multi-armed bandit / reinforcement learning, recommendation and ranking systems (content-based, collaborative filtering, hybrid), funnel and monetization optimization, LTV modeling</li> <li>Expert Python and SQL</li> </ul> EXPERIENCE: 5+ years in a hands-on, in-the-weeds applied data science role delivering measurable business impact. YOUR ROLE Own the full data science engine for a priority vertical, from business problem to deployed model to live ROAS performance, driving measurable revenue and media efficiency. This is a hands-on, in-the-weeds role: you are heavily immersed in the data and the modeling, framing the business problem directly with stakeholders, building and validating the model, handing the ML-engineering last mile to your ML engineering partner, and staying engaged through deployment, monitoring, and performance analysis. You will start focusing on Insurance and Advertiser Quality, with scope that broadens over time. Your primary metric is ROAS. OUTCOMES <ul> <li>Own the Insurance vertical s primary modeling work end-to-end with measurable ROAS impact</li> <li>Deliver buying models that maintain positive ROAS and quality</li> <li>Drive lead quality improvements across our portfolio of brands: Messaging, Funnels, Content/Listicles, and more resulting in measurable impact to revenue growth</li> <li>Establish trusted, direct partnership with vertical business stakeholders</li> <li>Produce trusted output: validated, documented, low correction burden</li> <li>Identify and leverage net-new modeling opportunities the business has not flagged</li> </ul> COMPETENCIES <ul> <li>Business-first framing: Starts with the problem and the metric, not the model.</li> <li>Full-stack ownership: Stays engaged from problem definition through deployed performance</li> <li>Proactive communication: Closes loops without being chased</li> <li>Collaborative:

Lead Data Scientist, AdTech

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