At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. The strongest enterprise and mid-market marketing doesn t lead with a product — it leads with the problem a buyer already has. A hospital administrator isn t looking for "Lyft Concierge"; they re looking to reduce missed appointments. An auto dealer principal isn t looking for a rideshare product; they re looking to keep loaner logistics from costing them revenue. We are in the process of revising our go-to-market for Lyft Business to organize around these audiences and their transportation problems, with Concierge, Lyft Pass, Business Profiles, and our Business Travel products positioned as the answer to a clearly named pain point by customer profile. We re hiring an Industry Marketing Manager to build that audience-first structure for our priority verticals, starting with Healthcare and Automotive, across both mid-market and enterprise segments. You ll own the vertical narrative and the content, demand generation strategy, and enablement that will drive marketing-attributable revenue.  The primary function of this role is to build and lead vertical-specific go-to-market (GTM) motions for our mid-market and Enterprise business — bringing together vertical-specific content, demand generation, and sales enablement into a coherent, audience-first strategy. <h2>Responsibilities: </h2> <ul> <li>Own vertical strategy and integrated programs <ul> <li>Design and execute large, orchestrated tentpole programs for our priority verticals (no more than 2 per quarter) — multichannel activation spanning digital, live events, paid media, social, and press — that bring our value proposition and industry point of view to life for a defined buyer (e.g., hospital CFO, healthcare operations leader, dealer principal/service manager).</li> <li>Build and maintain a thought leadership agenda for each prioritized vertical: original research, proof points, and points of view that establish Lyft as the transportation authority in that space.</li> </ul> </li> <li>Lead Healthcare as the highest-revenue priority, and scale the model to new verticals <ul> <li>Own the strategic objective for Healthcare: defend Lyft s market leadership in NEMT (Non-Emergency Medical Transportation) while identifying and building new growth avenues within the segment.</li> <li>Treat Healthcare as the proof-of-concept for vertical GTM — once the content, demand gen, and enablement model is working there, codify what worked into a repeatable playbook.</li> <li>Scale that playbook to other priority verticals (e.g., Automotive, Universities, Hospitality/Events) as "Scalable Growth" opportunities — each with its own buyer, core transportation problem, and proof points, but built on a shared, repeatable "ROI playbook" methodology (defined vertical narrative → targeted demand gen → sales enablement → measured pipeline impact). </li> </ul> </li> <li>Drive cross-functional alignment and partnership <ul> <li>Build a strong, trust-based partnership with Sales and Product leadership; represent vertical marketing s point of view in cross-functional and executive forums.</li> <li>Produce vertical-specific content and proof points that support Sales conversations and strengthen our positioning with target buyers.</li> <li>Partner with Sales on account-based marketing (ABM) for priority accounts, and support full-funnel marketing ownership: from vertical paid demand generation and lead qualification (MQL/SQL definitions) through to sales handoff.</li> <li>Bring together marketing, sales, and product perspectives across mid-market and enterprise segments. This role is the connective force that pulls a multi-faceted go-to-market motion into a coh

Marketing Manager, Priority Verticals

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