<div class="content-intro">  <hr> About Gusto At Gusto, we re on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.   All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our<a href="https://gusto.com/about/careers/total-rewards" target="_blank"> Total Rewards philosophy</a>.   AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.</div> About the Role: At Symmetry, we re building the future of payroll compliance technology. We have a powerful vision and an ambitious growth plan—but brilliant strategy is nothing without tactical execution. That s where you come in. We re looking for a Marketing Programs Specialist to be the operational backbone of our marketing engine—the person who turns strategy into shipped work across new business acquisition and client and product communications. This isn t a role about sitting in meetings or setting strategy; it s about making things happen, and making them happen faster than traditional marketing teams ever could. You ll work hand-in-hand with two leaders: supporting the Demand Generation Manager to drive new client acquisition, and supporting the Product Marketing Manager to deliver client and product communications. And you ll do all of it as an AI-first marketer—using AI as your co-pilot in everything you touch. We believe the next generation of B2B marketers won t just use AI; they ll make it the default way they work. This role is built for exactly that person. This is a high-impact execution role with a direct line to pipeline and revenue, offering a front-row seat to building a world-class, AI-first and B2B SaaS marketing function. About the Team: Symmetry s Marketing team is dedicated to building brand awareness and driving enterprise demand for our payroll compliance solutions. Our core mission is to achieve significant growth and position Symmetry as a leader in infrastructure for payroll tax compliance. We re developing a robust enterprise marketing team encompassing demand generation, product marketing, digital marketing, lifecycle marketing and analytics—built from the ground up with AI embedded in how we work. This role reports to the CMO and works in close partnership with the Demand Gen Manager and Product Marketing Manager. You ll execute across two pillars: new business acquisition (with Demand Gen) and client and product communications (with Product Marketing), gaining broad experience across digital marketing, events, lifecycle and product communications, and AI-first operations while learning from an experienced and collaborative team. You ll also have the opportunity to: <ul> <li>Build hands-on experience with a modern, AI-augmented marketing tech stack.</li> <li>Become deeply fluent in AI tools and workflows—a skillset that will define the next decade of marketing careers.</li> <li>Gain exposure to growth strategies that connect marketing activities directly to revenue.</li> <li>Work cross-functionally with demand gen, product marketing, sales, product, and leadership—developing communication a

Marketing Programs Specialist, Symmetry

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