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Vacantes / Collibra

Senior Field Marketing Manager

Collibra·Londonsenior

En corto

  • →Liderazgo estratégico de marketing territorial en EMEA para tecnología B2B.
  • →Ejecución de campañas multi canal y ABM con enfoque en cuentas clave y generación de pipeline.
  • →Requiere dominio del alemán y experiencia con IA para optimizar workflows.

N/A

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Las preguntas que te van a hacer

1. ¿Cómo has adaptado una campaña global a un mercado regional específico en un entorno B2B?

2. Describe un caso donde utilizaste IA para mejorar un proceso de marketing en tu rol anterior.

3. ¿Cómo alineas marketing, ventas y GTM para maximizar el impacto de un programa ABM?

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¿Qué piden?

  • ✓10+ años en marketing territorial o canales en tech B2B
  • ✓Demostrada capacidad en generación de pipeline regional
  • ✓Experiencia comprobada en programas ABM con alineación con ventas
  • ✓Compromiso con la toma de decisiones basada en datos
  • ✓Dominio del alemán (nativo)
  • ✓Capacidad para viajar hasta un 25%

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SalesforceABM platformsMarketing automation toolsCRM systemsAnalytics and BI toolsAI tools (Claude, Gemini, ChatDigital marketing channelsEvent marketing platformsPartner marketing systemsContent management systems

¿A quién escribirle en Collibra?

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Joining Collibra’s Growth Marketing team Collibra's Growth Marketing team drives the regional strategies and programs that connect our solutions to the accounts and buyers who need them most — and we're looking for an EMEA Senior Field Marketing Manager to lead that charge across the region. Reporting to the Director of Field & Event Marketing, you'll own the strategy and execution that influences the pipeline across EMEA from building awareness with the right accounts to accelerating opportunities through demand generation and targeted account-based plays. You'll partner closely with EMEA GTM leaders, Integrated Marketing, and Growth Marketing to translate global programs into high-impact regional initiatives. Values-in-action (We show up to win): This team moves with urgency, makes data-driven decisions, and continuously optimizes to deliver the best outcomes for the business and our customers. This is a hybrid role based in our London office. Our hybrid model means you’ll work from the office at least two days each week. This setup helps us stay connected, work more closely together, and keep making progress as a team. Senior Field Marketing Managers at Collibra are responsible for • Own and execute fully integrated, multi-channel marketing plans across the DACH, NEUR and APAC regions to drive demand generation, land new logos, and achieve new business pipeline targets • Develop and run Account-Based Marketing (ABM) programs in close partnership with sales — identifying and prioritizing high-value accounts, personalizing engagement across channels, and accelerating pipeline progression within target accounts • Translate global campaigns into regional digital and engagement roadmaps, providing strategic direction based on EMEA industry frameworks and market dynamics • Align with GTM leaders, Integrated Marketing, and Growth Marketing to develop EMEA field marketing priorities and multi-channel plans using a data-driven approach to decision making • Monitor and analyze marketing performance, delivering insights that optimize strategies and investments to maximize ROI against revenue objectives You have • 10+ years of experience in Field, Partner, or Channel Marketing in a B2B enterprise technology environment • Proven track record delivering regional demand generation programs that achieve pipeline targets, with measurable results across top, mid, and bottom of funnel • Experience developing and executing ABM programs, including partnering with sales to define target account lists and drive personalized engagement at scale • Cross-functional program management experience executing integrated marketing programs, including with enterprise partners such as SAP, Google Cloud, or GSIs • Strong written and verbal communication skills, with experience presenting marketing strategy and performance to senior stakeholders and customer audiences • Candidates must have native proficiency in German • Ability to travel up to 25% • Demonstrated proficiency in leveraging AI tools (e.g., Claude, Gemini, ChatGPT, Copilot) to solve real-world business challenges, drive measurable outcomes, or streamline workflows. • A bachelor’s degree or equivalent related working experience is required. You are • Metrics-driven and analytical you translate data into clear insights and use them to make fast, informed investment decisions • Collaborative and skilled at building alignment across GTM, sales, and marketing to move programs forward with shared accountability • Proactive and solutions-oriented, anticipating obstacles and operating with urgency in a fast-paced, high-growth environment • Familiar with applying marketing technologies including Salesforc

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