Associate Director, Applied Analytics

wppmedia · Londonmid

En corto

▸Dirigir análisis aplicados para Tesco usando datos de primera mano y pruebas controladas.
▸Traducir breves comerciales en métodos de medición data-driven para probar impacto incremental.
▸Destacado: liderazgo en frameworks de prueba de mercado con datos de Clubcard y plataformas como InfoSum.

Fluent English required for client and stakeholder engagement.

En ~1 minuto te damos: quién te entrevista, las preguntas probables con respuestas desde tu CV, y tu CV adaptado a esta vacante. Gratis, sin tarjeta.

¿Qué piden?

✓Experiencia comprobada en análisis de efectividad de marketing en retail.
✓Dominio de pruebas controladas: RCT, test de mercado emparejado, A/B.
✓Capacidad para integrar datos de primera mano con métricas comerciales (ROI, CPA, CLV).
✓Habilidad para comunicar hallazgos complejos a stakeholder ejecutivos.
✓Experiencia con plataformas de limpieza de datos en retail (ej. InfoSum, Habu).
✓Habilidades de liderazgo y mentoría dentro de un equipo analítico.

¿No cumplís todo? Es lo normal — tu dossier gratis te dice qué gaps tenés y cómo cubrirlos en la entrevista.

Tesco Clubcard dataFirst-party transactional dataMatched-market testingRandomized control trials (RCTA/B testingPredictive modelingMarketing Mix Modeling (MMM)Digital attributionRetail media clean roomsInfoSum

¿A quién escribirle en wppmedia?

Tu dossier gratis identifica a las personas que te entrevistarían — con su background, qué valoran y cómo escribirles para destacar antes de aplicar.

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 3186 - Associate Director, Applied Analytics - UK The Analytics Associate Director, Tesco will play a pivotal role in the dedicated analytics team supporting the Tesco account. Crucially, the Associate Director will champion the use of Tesco's rich first-party transactional and loyalty data to design, implement, and analyse rigorous test-and-learn frameworks (including matched-market testing and randomized control trials) to prove the incremental impact of marketing activity. This role requires a blend of hands-on analytical expertise, retail commercial acumen, client engagement, and mentorship of junior team members. Client Leadership: • Analytical Partnership: Act as the key analytical partner for Tesco, translating commercial and marketing briefs into actionable, data-driven measurement methodologies. • Strategic Advisory: Lead dialogues with senior Tesco marketing stakeholders and internal agency planning teams, leveraging expert knowledge of retail trends, consumer behavior, and marketing effectiveness. • Effectiveness Integration: Ensure that measurement, incremental testing, and business KPIs are integrated as core considerations at all stages of the media planning cycle, from strategy development through to activation. Strategic Measurement & First-Party Data Delivery: • Closed-Loop & Incremental Testing: Lead the design, implementation, and analysis of marketing tests (e.g., A/B testing, geo-matched market tests, and randomized control trials) leveraging Tesco’s first-party transactional and Clubcard data to isolate the true incremental lift of media channels. • Measurement Frameworks: Lead the development of comprehensive campaign measurement and KPI frameworks, defining clear definitions of commercial success (such as ROI, CPA, brand health, and customer lifetime value). • Methodology Recommendation: Recommend the most appropriate suite of measurement methodologies, combining predictive modeling (e.g., MMM), digital attribution, and first-party loyalty data matching. • Measurement Audits: Conduct regular audits of Tesco's measurement capabilities, prioritising and recommending improvements to data pipelines and test-and-learn setups. • Insight Narrative: Take ownership of learning agendas, distilling the complexity of multiple data sources and test results into highly commercial, executive-friendly narratives that identify what drove sales, what built brand equity, and how to optimise future budgets. Commercial Growth & Innovation: • First-Party Data Innovation: Proactively identify and explore innovative ways to leverage first-party datasets, retail media clean rooms (e.g., InfoSum, Habu), and retailer-loop feedback to enhance campaign effectiveness. • Business Case Development: Contribute to building business cases for incremental investment in advanced effectiveness tools and bespoke data science solutions. • Industry Representation: Stay at the forefront of retail media, privacy-first measurement, and industry best practices. Team Leadership & Development: • Mentorship: Manag

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