Sr. CRM Analyst – Lifecycle Marketing & Retention

Cookunity · Argentina (Remote); Latam (Remote); Lima, Lima Province, Peru; São Paulo, São Paulo, BrazilRemotosenior

En corto

▸Analista senior de CRM enfocado en retención y marketing por etapas del cliente.
▸Implementas campañas automatizadas por email, SMS, push y en-app en Braze, segmentando usuarios que dejaron de usar la app.
▸Destacado: impacto directo en la recuperación de usuarios y crecimiento de la base de clientes activos.

En ~1 minuto te damos: quién te entrevista, las preguntas probables con respuestas desde tu CV, y tu CV adaptado a esta vacante. Gratis, sin tarjeta.

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¿Qué piden?

✓Experiencia en CRM y marketing por etapas del cliente
✓Dominio de Braze para campañas automatizadas y segmentación
✓Capacidad para escribir briefs claros para comunicaciones digitales
✓Colaboración efectiva con equipos de producto, ingeniería y análisis
✓Atención al detalle y manejo de plazos en entornos dinámicos
✓Análisis de resultados y reportes de desempeño semanal

¿No cumplís todo? Es lo normal — tu dossier gratis te dice qué gaps tenés y cómo cubrirlos en la entrevista.

BrazeEmailSMSPush NotificationsIn-App MessagesCRM PlatformMarketing CalendarRoadmapData & Analytics TeamEngineering Team

¿A quién escribirle en Cookunity?

Tu dossier gratis identifica a las personas que te entrevistarían — con su background, qué valoran y cómo escribirles para destacar antes de aplicar.

About CookUnity: Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul. Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world. If that mission has you hungry in more ways than one, you’ve found the right job posting. About the Team: This is a unique opportunity to join a collaborative, growing CRM team that has real impact on business performance. You will be working alongside our CRM team, comprised of Sr Director of CRM, Lifecycle Marketing Manager, Lifecycle Marketing Lead, and other CRM associates and coordinators. You will report directly to the Director of CRM. We are DO’ers! Every member of the CRM team embodies a strong bias toward action. The role: The Senior CRM Analyst – Lifecycle Marketing & Retention will help support the CRM team to plan, implement, schedule, and execute timely email, SMS, push notification, and in-app messages to our Churned users, while collaborating with the CRM team on communication strategies, accurate execution of campaigns, and follow-up analysis. Responsibilities: • Own implementation of emails, SMS, push notifications (both ad hoc and automated), and building of customer segments in our CRM platform (Braze) for Churned User efforts • Maintain the CRM marketing calendar and Roadmap. • Support upkeep of weekly performance reporting • Assist in cross-functional (engineering, product, data teams) communication between the CRM team and internal stakeholders/dependencies, including but not limited to: • writing briefs for emails, push notifications, SMS, and in-app messages • collaboration with data/analytics team to classify/categorize campaigns for lifecycle dashboards/reports • coordinating copy and design work to ensure deadlines are met • <span style="font

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