Offline Media Manager

Cookunity · New York, New York, United States; United States (Remote)Remotomid

En corto

▸Gestiona campañas de medios tradicionales y digitales (TV, radio, podcasts) para crecer la marca y adquirir clientes.
▸Diriges estrategias de medios con enfoque en eficiencia y resultados medibles, combinando creatividad y análisis de datos.
▸Eres el dueño del crecimiento en canales offline, con autonomía para probar nuevos formatos y canales emergentes.

Experiencia en medios internacionales o en entornos multiculturales es un plus

En ~1 minuto te damos: quién te entrevista, las preguntas probables con respuestas desde tu CV, y tu CV adaptado a esta vacante. Gratis, sin tarjeta.

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¿Qué piden?

✓Experiencia comprobada en gestión de medios offline (TV, radio, podcasts, audio en streaming)
✓Capacidad para planificar y ejecutar campañas a gran escala con precisión operativa
✓Habilidades sólidas en análisis de datos y medición de impacto (LTV:CAC, brand lift)
✓Experiencia gestionando agencias de medios con claridad en objetivos y contratos
✓Conocimiento profundo de hábitos de consumo de audiencias en medios tradicionales y digitales
✓Capacidad para comunicar insights complejos de forma clara a equipos no técnicos

¿No cumplís todo? Es lo normal — tu dossier gratis te dice qué gaps tenés y cómo cubrirlos en la entrevista.

Linear TVCTVOnline VideoNetwork RadioStreaming AudioPodcastsMedia PlanningIO NegotiationVendor ManagementPerformance Measurement

¿A quién escribirle en Cookunity?

Tu dossier gratis identifica a las personas que te entrevistarían — con su background, qué valoran y cómo escribirles para destacar antes de aplicar.

About CookUnity: Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul. Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world. If that mission has you hungry in more ways than one, you’ve found the right job posting. About the Team: Growth Marketing Team focuses on driving all new revenue for CookUnity's business. Our goal is to grow as fast as possible while maintaining a high level of efficiency. We are a test and learn team that rewards contrarian marketers. The role: As our Media Manager for Offline Channels, you will take full ownership of CookUnity's brand-building and upper-funnel acquisition strategy across traditional and emerging broadcast media. You'll drive profitable growth and brand awareness across Linear TV, CTV, Online Video, Radio, Streaming Audio, and Podcasts by blending strategic media planning with rigorous performance measurement. This is a critical growth lever that bridges brand-building with bottom-line efficiency. You will be expected to run a sophisticated media operation, make smart bets on emerging channels, and communicate clear performance insights at all levels of the business. Responsibilities: • Own and scale CookUnity's offline media program across Linear TV, CTV, Online Video, Network Radio, Streaming Audio, and Podcasts, ensuring all efforts drive measurable brand lift and customer acquisition aligned with LTV:CAC targets • Develop strategic allocation of media resources across channels based on target audience consumption habits, competitive landscape analysis, and KPIs by funnel stage • Run end-to-end campaign execution with ruthless precision—from media planning and IO negotiation to vendor management, trafficking, measurement, and reporting • Lead and manage media agency relationships with clarity and accountability—owning contract negotiation, scope definition, campaign development, and performance expectations • Build and execute structured testing roadmaps across creative formats, daypart optimization, audience targeting, and channel mix to drive continuous learning <li style="font-family: helvetica, aria

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