Account Based Marketing Lead

Scaleai·San Francisco, CA; New York, NYsenior

En corto

→Liderazgo en marketing basado en cuentas (ABM) para empresas clave en sectores como salud y finanzas.
→Ejecución end-to-end de campañas multicanal dirigidas a comités de compra en cuentas estratégicas.
→Destacar por crear experiencias personalizadas que generen respuestas ejecutivas y pipeline medible.

Fluent English required for collaboration with global GTM teams.

✓ Gratis para empezar✓ Corre en tu navegador✓ Primer dossier sin tarjeta✓ Listo en ~1 minuto

En ~1 minuto te damos: quién te entrevista, las preguntas probables con respuestas desde tu CV, y tu CV adaptado a esta vacante. Tu primer dossier es gratis.

Las preguntas que te van a hacer

1. ¿Cómo diseñarías una campaña ABM para un cliente de salud con múltiples stakeholders en diferentes departamentos?

🔒 +7 preguntas más

Sin tarjeta. Subís tu CV y en ~1 minuto tenés el dossier completo.

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💵 USD · Remote · No visa

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¿Qué piden?

✓5+ años de marketing B2B, con 3+ en ABM para cuentas enterprise.
✓Experiencia comprobada en planificación conjunta con equipos de ventas en cuentas estratégicas.
✓Manejo de plataformas ABM (Clay, Folloze, Reachdesk) y automatización (Marketo o HubSpot).
✓Experiencia con Salesforce para seguimiento de pipeline y atribución.
✓Habilidades analíticas sólidas y capacidad de presentar resultados a líderes de GTM.
✓Capacidad para liderar equipos de producción creativa y cumplir plazos con presupuesto.

¿No cumplís todo? Es lo normal — tu dossier gratis te dice qué gaps tenés y cómo cubrirlos en la entrevista.

ClayFollozeReachdeskMarketoHubSpotSalesforceIntent dataAccount-targeted digital adverDirect mailPersonalized landing pages

¿A quién escribirle en Scaleai?

Tu dossier gratis identifica a las personas que te entrevistarían — con su background, qué valoran y cómo escribirles para destacar antes de aplicar.

At Scale, we develop reliable AI systems for the world’s most important decisions. Scale’s growth marketing team is the engine behind the go-to-market motion, driving pipeline and revenue through an integrated mix of demand generation, ABM, and revenue operations. As our Account Based Marketing Lead, you will build and execute our 1:1 and industry-vertical ABM playbooks in close partnership with the Enterprise GTM team across a focused set of target accounts. Reporting to the Head of Growth Marketing, you will take ownership of vertical-specific campaigns across Healthcare, Financial & Professional Services, and Consumer and scale the 1:1 motion for our highest priority accounts. You will: • Build and execute 1:1 ABM programs for a focused set of strategic enterprise accounts (P0 & P1), owning strategy, channel mix, sequencing, and execution end-to-end. • Develop vertical-specific campaign strategies tailored to the buying behaviors, pain points, and use cases of target accounts in targeted industries. • Partner with enterprise sellers and the Head of Growth Marketing on joint account planning, aligning on target stakeholders, engagement goals, content needs, and campaign timing. • Orchestrate multichannel campaigns across digital advertising, direct mail, web and in-person experiences to engage the full buying committee. • Track and report on account engagement signals, buying committee penetration, and pipeline influence, turning data into clear and actionable insights for sales and leadership. • Define ABM KPIs and build reporting frameworks that demonstrate campaign impact on pipeline creation, acceleration, and revenue. • Collaborate cross-functionally with content, product marketing, and field teams to develop account-specific messaging and personalized executive experiences, then systematize what works into a repeatable ABM playbook. • Manage a bench of creative production and fulfillment partners, balancing ambitious ideas against turnaround time, cost and delivery logistics. Ideally you'd have: • 5+ years of B2B marketing experience with at least 3 years focused on account-based marketing, and a proven track record driving measurable pipeline at enterprise accounts. • Experience working directly with enterprise sales teams on joint account planning, stakeholder mapping, and coordinated campaign execution across a defined account list. • Hands-on experience with ABM platforms (Clay, Folloze, Reachdesk), marketing automation (Marketo or HubSpot), and Salesforce for pipeline tracking and attribution. • Strong analytical skills with a bias for action, and the ability to present campaign performance and strategy clearly to GTM leadership and senior stakeholders. Nice to haves: • Experience marketing to one or more of the following verticals: Healthcare, Financial Services, Professional Services, or Consumer Goods, with familiarity in the distinct buying dynamics and messaging that resonate in each. • A portfolio of campaigns that made executives stop and respond, and the ability to explain the insight behind each one and the business result it drove. • Background in executive engagement programs such as personalized landing, executive event support, direct mail, and familiarity with intent data and account-targeted digital advertising strategies. • Experience at a high-growth B2B SaaS, enterprise technology, or AI/ML company. Compensation packages at Scale for eligible roles include base salary, equity, and benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position and may be inclusive of several career levels at Scale; it will be deter

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