Senior Product Marketing Manager

intercom · Londonsenior

En corto

▸Liderar el marketing de producto para el sistema de ayuda Intercom, enfocado en una experiencia de cliente impulsada por IA.
▸Trabajar con producto, ventas y marketing para definir mensajes, narrativas y lanzamientos que posicionen a Intercom como líder en ayudantes de soporte con IA.
▸Destacar por ser un rol de construcción en una empresa que redefine el futuro del soporte al cliente con IA integrada.

Proficiency in English required

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¿Qué piden?

✓Experiencia sólida en marketing de producto (PMM) en empresas B2B o SaaS.
✓Capacidad para definir ICPs, audiencias y narrativas estratégicas desde cero.
✓Habilidades fuertes de comunicación y alineación cruzada con producto, ventas y marketing.
✓Experiencia comprobada en lanzamientos de productos y go-to-market.
✓Enfoque profundamente centrado en el cliente y basado en datos.
✓Capacidad para crear materiales de marketing de alta calidad (web, decks, scripts, etc.).

¿No cumplís todo? Es lo normal — tu dossier gratis te dice qué gaps tenés y cómo cubrirlos en la entrevista.

IntercomAI AgentsSaaSProduct MessagingGo-to-Market StrategyCustomer JourneySales EnablementProduct RoadmapCross-functional CollaborationCustomer Obsession

¿A quién escribirle en intercom?

Tu dossier gratis identifica a las personas que te entrevistarían — con su background, qué valoran y cómo escribirles para destacar antes de aplicar.

Fin is the AI Customer Agent company on a mission to help businesses provide perfect customer experiences. Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey – from service, to sales, to ecommerce. Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration. Fin can also be combined with our natively integrated Intercom help desk for one single system that is designed to meet the needs of modern day support teams. Founded in 2011, Fin became one of the fastest growing companies and remains one of the largest private software companies in the world with nearly 30,000 global businesses using our products to transform their customer support. Driven by our core values, we push boundaries, build with speed and intensity, and relentlessly deliver incredible value to our customers. What's the opportunity? At Fin, we believe AI agents and human support teams will work symbiotically as one team in one system, increasingly directed by AI, with humans elevated to higher-level roles and engaging directly with customers only in complex, high-stakes moments. So we built Fin to be natively integrated with the Intercom helpdesk, and are completely rethinking what a Helpdesk product should be when Agents do 90%+ resolution. We’re also building exciting new products and capabilities around how human teams collaborate with, are assisted by, and supervised by the AI agent so that they can deliver great customer experiences. This PMM role will lead PMM for our Intercom helpdesk, loved by over 30k customers, and lead on how to market new capabilities that help human support teams deliver great experiences, with help and guidance from AI Agents. You'll shape how we talk to the 25,000+ businesses already using Intercom, build the narrative for an AI-first helpdesk era, and establish Intercom as the obvious choice for teams who want their AI agent and their human support layer working as one You'll work directly with product, engineering, sales leadership, and the wider marketing team. This is a builder role for someone who wants to work fast, think from first principles, and help shape the future of PMM at Fin What will I be doing? • Shape the ICP and audience for the Intercom helpdesk and additional products for teams - who we're talking to, what their pains are, and what makes them choose us • Own core messaging and drive cross-functional alignment on what we're saying, why, and how it shows up everywhere - from the website to the sales deck to the customer email • Define and build the external narrative for the AI-first Helpdesk - what it means, why it matters, and why Fin is uniquely positioned to deliver it - and bring it to market in a way that reshapes how buyers think about the category • Partner with Product, GTM and Lifecycle on how we communicate product investment and progress to existing customers - turning roadmap momentum into customer confidence that retains and expands accounts • Build crisp, high-impact enablement that sales and customer success teams actually use to sell with confidence. Work closely with GTM teams to ensure messaging lands with the customers who need to hear it most • Be deeply customer-obsessed - sit with customer support teams, study how they evaluate and adopt, and turn signal into clear insight that shapes what we say • Lead launches and go-to-market moments for new products and capapbilties releases, working across the company to deliver impactful launch moments that drive mindshare and pipeline • Create high-quality core PMM assets yourself: web pages, first call decks, narratives and scripts launch materials. And

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