Marketing Associate

Happyrobot.ai · MexicoRemotomid

En corto

▸Líder de marketing para LATAM que construye desde cero el motor de demanda en México, Brasil y LATAM occidental.
▸Ejecuta todo: eventos, contenido, redes, campañas, alianzas y análisis de resultados sin equipo ni playbook.
▸Trabajas directamente con el equipo global de crecimiento y ventas para localizar estrategias y medir impacto en pipeline.

Professional fluency in Spanish and English

En ~1 minuto te damos: quién te entrevista, las preguntas probables con respuestas desde tu CV, y tu CV adaptado a esta vacante. Gratis, sin tarjeta.

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¿Qué piden?

✓3–6 años en marketing B2B, crecimiento o generación de demanda en startups o tech de alto crecimiento
✓Capacidad de actuar de forma autónoma y ejecutar desde cero sin equipo ni guías
✓Experiencia comprobada organizando eventos (conferencias, cenas ejecutivas, ferias) con seguimiento de pipeline
✓Ejecución directa en redes, contenido, email, publicidad y marketing de alianzas
✓Habilidades de escritura y narrativa sólidas en español e inglés
✓Enfoque analítico: medir CAC, ROI y reasignar presupuesto según resultados

¿No cumplís todo? Es lo normal — tu dossier gratis te dice qué gaps tenés y cómo cubrirlos en la entrevista.

LinkedInContent creationEmail marketingPaid adsABM campaignsEvent managementPartner co-marketingSocial mediaPRMarketing ops

¿A quién escribirle en Happyrobot.ai?

Tu dossier gratis identifica a las personas que te entrevistarían — con su background, qué valoran y cómo escribirles para destacar antes de aplicar.

ABOUT HAPPYROBOT HappyRobot is the infrastructure for enterprises to build and orchestrate AI workforces. Our AI workers don't just communicate through voice and email - they make decisions, take action, and run operations autonomously across entire enterprise systems. Born in Y Combinator (S23) and backed by a16z, Base10, Prysm Capital and Eurazeo with over $150M raised, we power critical operations for global enterprises worldwide. Our platform is battle-tested in the most demanding environments, where AI has real consequences. We started in logistics, built our own voice stack, models, and orchestration layer from the ground up, and are now bringing that infrastructure to every enterprise that runs the real economy. Learn more about our vision in our manifesto. https://www.happyrobot.ai/blog/manifesto About The Role We're looking for a LATAM Marketing Lead to be the region's marketing owner — the person who takes global strategy and brand from our Growth team and turns it into a localized, executed plan across Mexico, Brazil, and West LATAM. This is a hands-on, plug-and-play role: no team, no existing playbook, just a market that needs someone to build the demand engine from the ground up and run it themselves. You'll own everything from events and partner co-marketing to social, content, PR, and demand gen — executing directly rather than coordinating through an agency or a team. If you've built a brand and pipeline from zero before and want to do it again for a fast-growing AI company, this is the role. What We're Looking For - 3–6 years in B2B marketing, growth, or demand generation — ideally at a startup or high-growth tech company where you owned execution end-to-end - Plug-and-play profile: you can land, take ownership, and start executing in weeks — no playbook, no team, no excuses - Proven experience organizing events (conferences, executive dinners, trade shows) and running them from logistics to pipeline follow-up - Hands-on across channels: social media, content, email, paid, and partner co-marketing — you execute yourself, not just coordinate - Strong writing and storytelling in Spanish and English; you can produce customer-facing content without an agency - Analytical mindset: you measure everything (pipeline per event, CAC per channel, campaign ROI) and reallocate accordingly - Excellent stakeholder management — comfortable aligning with a global Growth team and executing with local sales teams and partners - Professional fluency in Spanish and English What You'll Do - Own LATAM marketing strategy end-to-end — align with the global Growth team on brand, messaging, and campaign calendar, then localize and execute across Mexico, Brazil, and West LATAM, feeding regional insights back to shape global campaigns - Run the LATAM events engine: executive dinners, roundtables, conferences, trade shows, and partner events, from budget and logistics through pipeline attribution - Build co-marketing programs with strategic partners (HITSS, Solvento, Atrevia, Accenture) — joint events, co-branded content, and a partner marketing kit (decks, case studies, playbooks) they can run themselves - Own social and content for the region — LinkedIn presence, executive ghostwriting, and localized case studies, webinars, and collateral in Spanish and Portuguese - Build regional brand awareness through media relationships, press, speaking opportunities, and analyst visibility - Run demand gen and marketing ops — paid, email, and ABM campaigns coordinated with BDRs/AEs, plus attribution, pipeline reporting, and management of the regional budget and vendors Nice to Have - Ex-founder or early employee who built a brand and demand engine from zero — you know what scrappy, high-leverage marketing looks like - Portuguese proficiency (Brazil is a priority market) - Experience in enterprise SaaS or AI, marketing to C-level buyers with long sales cycles - Background in partner / channel marke

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