Senior CRM Operations Manager

Marshmallow · Londonsenior

En corto

▸Gestiona y escala las operaciones del CRM en una empresa fintech en crecimiento.
▸Trabajas con múltiples equipos para mejorar comunicaciones con clientes usando Braze y datos.
▸Destaca por crear gobernanza efectiva y aumentar la adopción del CRM en toda la organización.

Proficiency in English is required.

En ~1 minuto te damos: quién te entrevista, las preguntas probables con respuestas desde tu CV, y tu CV adaptado a esta vacante. Gratis, sin tarjeta.

¿Qué piden?

✓Experiencia en operaciones de CRM en empresas tecnológicas.
✓Manejo avanzado de Braze (campañas, segmentación, metadatos, programación).
✓Capacidad para establecer gobernanza y procesos operativos claros.
✓Alto nivel de autonomía y capacidad para trabajar en entornos ambiguos.
✓Habilidades analíticas sólidas con datos de campañas y segmentación.
✓Enfoque comercial y colaborativo con múltiples stakeholders.

¿No cumplís todo? Es lo normal — tu dossier gratis te dice qué gaps tenés y cómo cubrirlos en la entrevista.

BrazeCRMData literacyCampaign managementAudience segmentationSchedulingMetadataTesting insightsAI-assisted analysisCross-functional collaboration

¿A quién escribirle en Marshmallow?

Tu dossier gratis identifica a las personas que te entrevistarían — con su background, qué valoran y cómo escribirles para destacar antes de aplicar.

We’re on a mission to make migration easy. We started building Marshmallow in 2017. Since then, we’ve grown from 3 to 700+ people, gained unicorn status, raised ~£140M over three funding rounds, turned profitable, insured millions of drivers and lent millions in car loans. But we’re only just getting started. Our goal is to become one of the largest financial services providers in the world. Over the next 10 years we’ll grow exponentially, not only by scaling our existing products, but also by building new ones. To achieve our goals we need incredibly ambitious, commercially driven people who never settle for ‘good enough’. Marshmallowers are hungry for autonomy and ownership, and would rather improve than coast. Everyone raises standards and has an impact, with a focus on collective success over self-interest. We’ve created an environment where curious, tenacious people win and grow together. If that sounds motivating, this could be the place for you. CRM sits within the User Experience team, helping Marshmallow build more effective, joined-up communication with our customers across the business. CRM is a meaningful driver of impact for the organisation, with clear opportunities to improve how we engage customers and measure the value of that work. This role will help shape how CRM is used at Marshmallow by building strong foundations, enabling others to use the platform effectively, and creating the governance needed to make customer communications work better across multiple teams. We’re looking for someone who is excited by ownership, enjoys working cross-functionally, and wants to help scale CRM in a thoughtful, high-impact way. London (hybrid, 3 days in office) Please note we are not in a position to offer sponsorship and/or a visa for this position. What you'll be doing Own and evolve Marshmallow’s CRM operations capability, helping shape how the platform is used across the organisation. Build strong governance frameworks for CRM activity, including how campaigns are prioritised, sequenced, and managed across teams Enable and support stakeholders across the business to use CRM effectively, increasing adoption while maintaining quality and consistency. Partner cross-functionally with teams across the organisation to identify opportunities, align on priorities, and improve customer communications. Use data and testing insights to inform decisions, optimise performance, and ensure CRM activity is driving measurable impact Drive high-quality campaign execution through strong operational processes, audience segmentation, scheduling, and platform management. Who you are You’re a self-starter who is comfortable with a high level of autonomy and enjoys taking ownership of ambiguous, high-impact work. You’re curious and collaborative , and you like working with lots of different stakeholders to move work forward. You’re someone who believes in enabling others , not gatekeeping expertise, and you’re motivated by helping teams do better work together You’re commercially minded and pragmatic , with a strong instinct for where to focus your time to unlock the most value What you'll bring Experience working in CRM operations or CRM management within an in-house, tech-led business , with a strong understanding of growth-focused customer communications. Hands-on experience with Braze is needed for the role, alongside practical experience building and managing CRM campaigns, segmentation, metadata, scheduling, and audience setup Proven experience creating CRM governance and enabling other teams to use CRM effectively across an organisation Strong data literacy , including analysing campaign or email test performance, pulling audiences and segments, and working independently with data rather than relying entirely on analyst support. Confidence in using data tools or AI-assisted analysis to generate insights and support decision-making. Perks of the job Bonus scheme designed to reward high performance Private medical insurance with Vitali

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