Lifecycle Marketing Manager

Cookunity · New York, New York, United Statesmid

En corto

▸Gestiona campañas de marketing por ciclo de vida (email, SMS, push, app) con precisión operativa.
▸Usa IA para automatizar y escalar campañas, priorizando pruebas y experimentación.
▸Enfocado en retener clientes y aumentar su valor a largo plazo (LTV) con personalización avanzada.

Fluency in English is required

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¿Qué piden?

✓Experiencia comprobada en gestión de campañas de marketing por ciclo de vida
✓Habilidades sólidas en Braze para ejecución end-to-end
✓Capacidad para segmentar audiencias y personalizar mensajes
✓Conocimiento práctico de IA aplicada al marketing
✓Enfoque orientado a pruebas, experimentación y eficiencia
✓Capacidad de trabajo autónomo con alto nivel de autonomía

¿No cumplís todo? Es lo normal — tu dossier gratis te dice qué gaps tenés y cómo cubrirlos en la entrevista.

BrazeAIemailSMSpush notificationsin-app messagingcampaign executionsegmentationpersonalizationagentic automation

¿A quién escribirle en Cookunity?

Tu dossier gratis identifica a las personas que te entrevistarían — con su background, qué valoran y cómo escribirles para destacar antes de aplicar.

About CookUnity: Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul. Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world. If that mission has you hungry in more ways than one, you’ve found the right job posting. About CookUnity Food has lost its soul to modern convenience. And with it, has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul. Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world. If that mission has you hungry in more ways than one, you’ve found the right job posting. About the Team: Growth Marketing Team focuses on driving all new revenue for CookUnity's business. Our goal is to grow as fast as possible while maintaining a high level of efficiency. We are a test and learn team that rewards contrarian marketers. The role: As our Lifecycle Marketing Manager, you will play a pivotal role in driving customer engagement across multiple touch points, including email, SMS, in-app, and push notifications. Your primary focus will be on executing with excellence across key initiatives to increase customer retention and extend customer lifetime value (LTV) Responsibilities: • Campaign Execution: Ship campaigns across email, SMS, push, and in-app with a high degree of craft and operational precision — managing briefs, builds, QA, and deployment end-to-end in Braze. • AI / ownership: Own AI adoption for the lifecycle marketing team — implementing AI workflows across campaign execution and agentic automation to help us experiment, test, and scale faster. • Segmentation & Personalization: Build

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