Brand Design Lead

Berlitz · Germany RemoteRemotolead

En corto

▸Líder de diseño de marca en una empresa global en transformación, con libertad total para reinventar todo menos el nombre y logo.
▸Trabajas en equipo con marketing y producto para crear una identidad visual coherente, premium y escalable en múltiples países y contextos (B2B y consumidor).
▸Eres el primer dueño de marca en Berlitz: defines cómo se ve, se siente y se usa la marca en todos los puntos de contacto.

Fluent English

En ~1 minuto te damos: quién te entrevista, las preguntas probables con respuestas desde tu CV, y tu CV adaptado a esta vacante. Gratis, sin tarjeta.

¿Qué piden?

✓Experiencia comprobada en creación o evolución de sistemas de identidad de marca, no solo aplicación.
✓Experiencia real con marcas B2B o enterprise, enfocadas en credibilidad para comités de compra.
✓Experiencia con herramientas de diseño generativo y contexto de IA (MCP, ingeniería de contexto).
✓Capacidad para crear guías visuales que funcionen en organizaciones distribuidas y multiculturales.
✓Dominio técnico en tipografía, color y composición visual con juicio estético sólido.
✓Capacidad para liderar equipos, mentorear y gestionar agencias sin perder control de calidad.

¿No cumplís todo? Es lo normal — tu dossier gratis te dice qué gaps tenés y cómo cubrirlos en la entrevista.

FigmaAdobe Creative SuiteGenerative AI toolsMCP (Model Context Protocol)Design SystemsTypographyColor TheoryMotion DesignBrand GuidelinesInternal Communication Tools

¿A quién escribirle en Berlitz?

Tu dossier gratis identifica a las personas que te entrevistarían — con su background, qué valoran y cómo escribirles para destacar antes de aplicar.

We're building a new global Berlitz, and this is your opportunity to help shape it. Nearly 150 years of expertise, meeting the ambition and technology to power a new era of learning. If you are the kind of person who thrives in a fast-paced environment, isn’t afraid of a blank page, and is excited to help shape the future of a global company undergoing a significant transformation, you might belong at Berlitz! Berlitz's brand hasn't had a dedicated design owner. Guidelines exist, but they haven't kept pace with the business, and different countries and franchise partners have drifted in their own directions for years. At the same time, Berlitz is repositioning: leaning further into B2B, selling to mid-market managers and enterprise HR leaders who evaluate us through formal, multi-region buying processes, alongside the individual learners we've always served. The brand needs to hold its own in both worlds. There's one hard constraint: the name and logo aren't changing. Everything else, typography, color, imagery, how the brand shows up across product, marketing, and sales, is genuinely open. As Brand Design Lead, you'll own that work end to end, reporting directly to the VP of Design. You'll partner closely with Marketing on brand strategy, but you'll own how that strategy actually looks and feels everywhere it shows up. You'll also work alongside the product design team to make sure brand and product pull in the same direction, extending our shared design system rather than working apart from it. What you'll be doing Own brand guidelines and visual identity end to end: typography, color, imagery, and motion, documented clearly enough that a global, multi-country organization can actually follow them. Partner with Marketing on brand strategy, and own how that strategy translates into what people actually see, feel, and use. Help regional teams and franchise partners stay genuinely on-brand, but with local sensitivity, through guidelines and buy-in, not policing after the fact. Extend Berlitz's shared design system with brand-level tokens and patterns, working directly with the product design team. Make the brand read as credible and premium to enterprise buyers running formal RFPs, not just to individual learners comparing consumer apps. Shape how the brand shows up across product, marketing, and sales, from the product interface to the materials enterprise buyers see over a long buying cycle. Bring real visual craft to a brand that hasn't had a dedicated owner: campaigns, sales materials, internal communications, and whatever else the brand touches. Manage freelancers or agencies where the work calls for it, without losing ownership of quality or direction. Mentor other designers at Berlitz on brand thinking as the design team grows. What we're looking for A proven track record building or substantially evolving a brand identity system, not just working within one someone else built. Real experience with B2B or enterprise brand work: brands that need to read as credible and premium to a buying committee, not just appealing to an individual consumer. AI native experience. You're already deep in context engineering, MCP, generative design tools, and thinking in systems that support that. Using AI as a partner, not a substitute. Experience designing guidelines that hold up across a large, distributed, or multi-country organization, including places where local teams have historically gone their own way. Strong typographic, color, and visual craft, with the judgment to hold a fixed constraint, like a name or logo that isn't changing, and make everything else work harder around it. Comfort partnering with Marketing on strategy while owning execution yourself. The confidence to bring structure and taste to a brand that's never had a dedicated design owner before. Fluent English. What we offer Shape the next chapter of a true heritage brand. Berlitz has almost 150 years of history and no dedicated design owner. You'll set the directi

No apliques sin prepararte

Investigamos quién te entrevista, adaptamos tu CV y te ensayamos en vivo — gratis la primera.