Business Director, Innovation

wppmedia · Londonsenior

En corto

▸Dirigir innovación estratégica para el gobierno del Reino Unido con enfoque en experiencias digitales transformadoras.
▸Trabajar en equipo interdisciplinario combinando ciencia del comportamiento, tecnología, creatividad y datos para campañas con impacto real.
▸Liderar y desarrollar a un equipo de cuenta bajo una visión de innovación centrada en personas y equidad.

Proficiency in English is required for internal and external communication.

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¿Qué piden?

✓Experiencia demostrable en liderazgo de innovación en medios o sector público.
✓Capacidad para traducir tendencias tecnológicas y de datos en estrategias de campaña accionables.
✓Habilidad comprobada en trabajo colaborativo con equipos de ciencia del comportamiento y diversidad.
✓Experiencia directa en gestión de cuentas con responsabilidad de desarrollo de equipo.
✓Conocimiento profundo de estrategias ESOP (Earned, Shared, Owned, Paid) y experiencia digital.
✓Compromiso con la inclusión, equidad y representación en el diseño de servicios públicos.

¿No cumplís todo? Es lo normal — tu dossier gratis te dice qué gaps tenés y cómo cubrirlos en la entrevista.

WPP OpenOpen IntelligenceDCOPlatformsApplied InnovationCreatorsCreative ExcellenceCitizen ConsultancyBehavioural ScienceData, Tech & Analysis

¿A quién escribirle en wppmedia?

Tu dossier gratis identifica a las personas que te entrevistarían — con su background, qué valoran y cómo escribirles para destacar antes de aplicar.

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 2096 - Business Director, Innovation - UK Role Summary and Impact About WPP 650 Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you'll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country. Named WPP 650, after the 650 UK constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience. No two days are the same. The challenges are complex, the problems worth solving, and the learning constant. You'll tackle issues that matter, alongside talented colleagues who care deeply about what they do. It's demanding - but always rewarding. This is meaningful work with real-world impact - the kind you can point to with pride. The advertising industry is in the midst of the biggest multi-generational communications shift in history. CMOs and public sector leaders are mastering two critical transformations: delivering a data, technology & AI-powered future, and moving beyond paid advertising. Organizations must shift from interrupting people with ads to engaging people with highly relevant, trust-building experiences. WPP Media is establishing The Experience Capability , a transformational offering that sits at the heart of integrated ESOP (Earned, Shared, Owned, Paid) strategies. This capability creates and integrates experiences across Platforms, Applied Innovation, DCO, Creators, and Creative Excellence to unlock growth for our clients' most pressing business challenges. We are seeking a Business Director (BD), Innovation to serve as the key strategic and operational driver for our flagship UK Government account (WPP 650). Reporting directly to the VP, Innovation , this role is instrumental in developing breakthrough innovation strategies, designing cutting-edge thought-leadership frameworks, and translating complex technology/media trends into actionable public-sector campaigns. You will work closely with multi-disciplinary planners and strategists across the entire WPP 650 team. Crucially, you will act as a key collaborative bridge—partnering with Citizen Consultancy and Behavioural Science specialists to ground creative technology in deep audience understanding, integrating DE&I frameworks to ensure innovations are accessible and representative, operationalising the implementation of innovation with Activation, Data, Tech & Analysis teams, and coordinating with dedicated Hub teams to turn strategies into high-impact public service campaigns. A core component of this leadership role is the direct line management, mentorship, and development of 1 Account Manager , while

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