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Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in! At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun. Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world. Read our blog to learn more. About the role... We’re looking for a Senior Performance Marketing Manager to drive Duolingo’s global user acquisition campaigns across multiple channels. In this hands-on role, you’ll be directly responsible for running and optimizing mobile acquisition at scale, supporting an eight-figure annual budget in close partnership with our agency partners and internal teams. This is a unique opportunity to do high-impact, executional work on one of the world’s most beloved and innovative brands, reaching millions of learners worldwide. 🧠 You will... • Own day-to-day execution of global performance marketing campaigns, including setting the creative strategy, with a primary focus on mobile user acquisition and growth. • Strategically run and optimize mobile install campaigns across major platforms, such as Google UAC, Meta. Tiktok, and programmatic partners, focusing on high LTV/CAC, efficient spend, and sustainable global growth. • Manage and hold accountable Duolingo’s performance marketing agency partners, ensuring alignment on goals, pacing, and quality of execution. • Leverage deep, data-driven insights to guide decisions, constantly improving key KPIs like CPI, retention, and monetization metrics. • Collaborate cross-functionally with teams across Marketing Analytics, Creative, Engineering, and Finance to align efforts and maximize impact. • Champion a culture of experimentation, continuously testing new channels, creative approaches, and optimization strategies to unlock new growth opportunities. • Develop and present strategic recommendations to marketing leadership, translating campaign performance into actionable insights and proposals. ✅ You have... • Experience running large-scale, global mobile acquisition campaigns. • Strong analytical skills, with expertise in mobile attribution and marketing analytics. • A successful track record of owning and optimizing large performance marketing budgets with direct, hands-on execution. • Deep knowledge of the mobile user acquisition ecosystem, including platforms, attribution technologies, industry trends, and best practices. • Exceptional ability to translate data into strategy and clearly communicate findings to stakeholders at all levels. • Experience working with and managing agency partners to deliver against performance targets. ⭐ Exceptional candidates will have... • Experience in running performance marketing for a top subscription-based mobile app. • Familiarity with incremental measurement methodologies (e.g., geo-lift, incrementality testing, media mix modeling). • A passion about Duolingo’s mission to make education universally accessible. The offered salary is dependent upon several factors, including work experience, skills, and internal peer comparisons.

Senior Performance Marketing Manager

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