Head of Direct Marketing & CRM

Lendable·Londonsenior

En corto

→Líder de marketing directo y CRM en una fintech en crecimiento, con enfoque en correo físico y modelos predictivos.
→Gestiona todo el ciclo: creativos, logística, envíos, análisis de datos y modelado de respuesta con SQL/Python.
→Oportunidad única para construir un canal de crecimiento desde cero con presupuesto, producto y datos de calidad.

Fluent in the economics: you size, forecast and defend a channel on unit economics and LTV

En ~1 minuto te damos: quién te entrevista, las preguntas probables con respuestas desde tu CV, y tu CV adaptado a esta vacante. Gratis, sin tarjeta.

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¿Qué piden?

✓7+ años en marketing directo, CRM o marketing de rendimiento
✓Experiencia comprobada escalando canales con impacto comercial (CAC, ROI, LTV)
✓Capacidad para escribir SQL/Python y construir modelos de respuesta
✓Gestión operativa de impresión, logística y proveedores
✓Conocimiento en segmentación, pruebas de incremento y atribución
✓Uso demostrable de IA en análisis, creativos o automatización

¿No cumplís todo? Es lo normal — tu dossier gratis te dice qué gaps tenés y cómo cubrirlos en la entrevista.

SQLPythonAIdata pipelinesuser-data enrichmentfirst-party datathird-party databureau dataresponse modelspropensity models

¿A quién escribirle en Lendable?

Tu dossier gratis identifica a las personas que te entrevistarían — con su background, qué valoran y cómo escribirles para destacar antes de aplicar.

About Lendable Lendable is on a mission to build the world's best technology to help people get credit and save money. We're building one of the world’s leading fintech companies and are off to a strong start: One of the UK’s newest unicorns with a team of just over 700 people Among the fastest-growing tech companies in the UK Profitable since 2017 Backed by top investors including Balderton Capital and Goldman Sachs Loved by customers with the best reviews in the market (4.9 across 10,000s of reviews on Trustpilot ) So far, we’ve rebuilt the Big Three consumer finance products from scratch: loans, credit cards and car finance . We get money into our customers’ hands in minutes instead of days. We’re growing fast, and there’s a lot more to do: we’re going after the two biggest Western markets (UK and US) where trillions worth of financial products are held by big banks with dated systems and painful processes. Join us if you want to Take ownership across a broad remit. About the role We’re entering a once-in-a-company moment: a major step-change in our D2C marketing investment, a full rebrand of the company and product under the Zable brand, and a marketing function being built out at pace. This is one of the most exciting marketing builds in UK fintech right now, with the financial strength, customer base, and product depth to back it up. Direct Mail is one of our highest-potential offline channels and we’re hiring a leader to turn it into a scaled, precise, and defensible growth engine. We’re looking for a Head of Direct Marketing & CRM to own the channel end-to-end: creative, sends, logistics, offers, and reporting, but also the analytical core that makes it work, building the response model and sourcing the data pipeline and user-data enrichment that let us target the right customer, with the right offer, at the right moment. You’ll be equally at home briefing a creative and writing the SQL: someone who can scale the channel rapidly, but sustainably, anchored to our LTV data rather than raw volume. This is a rare hybrid role. You’ll be both the operator running a physical, logistically demanding channel and the model-builder (with a team to support) deciding who we mail and why. If you want the autonomy to build a channel from the data up, and the budget and product depth to make it a top-of-funnel powerhouse, this is it.

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