Senior Integrated Marketing Strategy & Planning Manager

Deliveroo·Parissenior

En corto

→Liderar planes de marketing integrado 360° para Francia, alineando estrategia central con prioridades locales.
→Gestionar campañas clave (como Black Friday) como PMO, coordinando equipos y métricas.
→Destacado: trabajar en una marca global (Deliveroo/DoorDash) con autonomía local y alto impacto en resultados de negocio.

Fluent English required for collaboration with global teams.

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¿Qué piden?

✓Experiencia comprobada en planificación de marketing integrado en mercado francés.
✓Capacidad para traducir objetivos centrales en planes locales concretos.
✓Habilidades sólidas en gestión de proyectos y priorización con base en datos.
✓Conocimiento del ecosistema de medios y activaciones locales en Francia.
✓Capacidad de coordinar equipos múltiples (brand, promo, legal, métricas).
✓Excelente comunicación y habilidades de decisión en entornos de alta presión.

¿No cumplís todo? Es lo normal — tu dossier gratis te dice qué gaps tenés y cómo cubrirlos en la entrevista.

Marketing Planning360° CampaignsBusiness PerformanceConsumer InsightsMedia PlanningBudget GovernanceCampaign KPIsPMOCross-functional CollaborationLegal Compliance

¿A quién escribirle en Deliveroo?

Tu dossier gratis identifica a las personas que te entrevistarían — con su background, qué valoran y cómo escribirles para destacar antes de aplicar.

Our Global Structure Deliveroo is now part of DoorDash, bringing together teams with even greater reach, scale, and ambition. Depending on your role, you may collaborate with teammates, systems, and leaders across DoorDash and Wolt. Together, we’re unlocking new possibilities as one global team. Join us in our mission to transform the way people shop and eat, where impact, innovation, and growth drives everything we do. Our Brand & Experience team builds the emotional connection between Deliveroo and our customers, riders, and partners. With a deep understanding of our audience and a passion for creativity, we bring our brand to life across every touchpoint. Whether it’s a push notification, social campaign, or packaging design—we craft compelling experiences that shape perceptions, spark engagement, and make Deliveroo a loved, global brand. Integrated Marketing France orchestrates major marketing moments, brand initiatives and local activations, working closely with central functional teams. The Senior Integrated Marketing Strategy & Planning Manager translates central marketing direction, France business priorities, and consumer and performance insights into an integrated 360° marketing plan tailored to the French market. They bring local and central expertise together, make prioritisation recommendations, coordinate delivery and measure the plan’s effectiveness against Deliveroo France’s marketing and business objectives. This is a hybrid role, based in Paris. Key Responsibilities 1. Integrated Marketing Planning & Business Performance — France • Analyse business priorities, performance data, consumer insights and previous campaign results to identify opportunities and risks for the French market. • Lead France quarterly planning, from kick-off through approval of priorities, objectives and the calendar. • Translate central direction and French market needs into one coherent integrated 360° marketing plan. • Develop prioritisation recommendations and trade-off scenarios based on expected impact, capacity, investment and dependencies. • Partner with the relevant teams to define campaign objectives and KPIs, then feed campaign learnings into future plans. • Act as PMO for key marketing moments, including Back-to-School and Black Friday, and build the overarching narrative. 2. Orchestrating 360° Campaigns • Bring local and central teams together around a shared delivery plan and build integrated timelines. • Lead the localisation of global campaigns and align media plans with the mix defined by Brand Marketing, ensuring they are tailored to the French market. • Coordinate local campaigns and partner activations with the Promo & Partnerships teams. • Clarify ownership, dependencies, decision dates and success criteria; resolve friction and escalate issues requiring a trade-off decision. 3. Tracking, Performance & Governance • Track deliverables, analyse gaps against objectives and the France brief, and run coordination check-ins. • Maintain campaign documentation and prepare the memos required for decisions and trade-offs. • Ensure legal requirements and local market considerations are reflected. • Consolidate visibility over marketing investment, identify gaps or constraints that could affect the plan, and facilitate trade-off decisions with budget owners. • Run campaign reviews with Measurement teams, analyse results and turn learnings into recommendations for future plans. 4. Agencies & Partnerships • Consolidate an

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