Retention Marketing Manager

1St%20Formations · Covent Garden - Hybridmid

En corto

▸Gestiona campañas de retención por correo electrónico para clientes de suscripción mensual en una plataforma de contabilidad.
▸Usa datos y señales de comportamiento para identificar clientes en riesgo de cancelar y activar flujos automatizados de salvamento y recuperación.
▸Destaca un enfoque basado en datos y pruebas estructuradas para reducir la pérdida de clientes.

En ~1 minuto te damos: quién te entrevista, las preguntas probables con respuestas desde tu CV, y tu CV adaptado a esta vacante. Gratis, sin tarjeta.

¿Qué piden?

✓Experiencia comprobada en programas de retención por correo en entornos de suscripción de alto volumen.
✓Capacidad para diseñar y ejecutar campañas y flujos automatizados de correo (por ejemplo, HubSpot, Salesforce, Braze).
✓Experiencia con grandes bases de clientes (miles de usuarios) en modelos de suscripción o SaaS.
✓Habilidades analíticas para transformar datos en estrategias de retención accionables.
✓Mentalidad comercial con comprensión clara del churn y la retención.
✓Capacidad para trabajar de forma independiente y colaborar con distintos departamentos.

¿No cumplís todo? Es lo normal — tu dossier gratis te dice qué gaps tenés y cómo cubrirlos en la entrevista.

HubSpotSalesforceBrazeCRMBusiness Information TeamLegal Teamautomated trigger logicsubject linessend cadenceoffer mechanics

¿A quién escribirle en 1St%20Formations?

Tu dossier gratis identifica a las personas que te entrevistarían — con su background, qué valoran y cómo escribirles para destacar antes de aplicar.

We’re looking for a data-driven Retention Marketing Manager to own email-led retention performance across our Accounting-as-a-Service division. Working with a high-volume client base, you’ll be responsible for reducing involuntary and voluntary churn through a disciplined data-driven email retention programme. You will own the strategy and day-to-day execution of retention-specific email journeys, from early-tenure engagement to save and win-back flows. About 1st Formations At 1st Formations, we empower entrepreneurs to start, run, and grow their businesses with confidence. Running a business shouldn’t be slowed down by company formation, statutory compliance, accounting, or payroll. From day one, these essentials should be seamless, reliable, and intelligently handled — freeing founders to focus on building and scaling. We’re a leading UK provider of company formation and compliance services, building a modern, fully integrated technology platform that supports founders at every stage of their journey. Our platform brings together formation, compliance, accounting, payroll, and ongoing business support in one cohesive experience. No stitched-together services. No legacy workflows disguised as software. Just a single, scalable platform built for ambitious founders who want to move fast, stay compliant, and grow with confidence. Why Join Us Now? You’ll be joining a business with strong momentum, clear direction, and real opportunity for progression. £18m annual revenue, including £9m ARR Over 1 million companies formed Certified B Corp and Carbon Neutral Business Forecast to grow 5x–10x over the next three years The Role We’re looking for a data-driven and commercially minded Retention Marketing Manager to own email-led retention across our Accounting-as-a-Service division. You'll work with a high-volume client base to design and execute targeted campaigns that reduce churn, with a particular focus on the free period and the first year of paid monthly subscriptions. You’ll use CRM data, behavioural signals, and usage patterns to identify at-risk or disengaged clients and proactively intervene through scalable marketing initiatives. Responsibilities Own and continuously optimise the end-to-end email retention programme for the month-to-month subscriber base. Design, build and iterate save flows targeting subscribers at elevated churn risk, using behavioural and transactional signals to trigger timely interventions. Develop and maintain segmentation frameworks that reflect subscription tenure, engagement depth and cancel-intent indicators. Run a structured testing programme across subject lines, send cadence, offer mechanics, and message framing to improve save rates and reduce passive churn. Monitor and report on core retention email metrics: save rate, cancel deflection, reactivation rate, open-to-save conversion, and revenue retained. Partner with our Business Information Team to identify leading churn indicators and feed these into automated trigger logic. Collaborate with Director of Lifecycle Marketing and other stakeholders to ensure retention email activity is sequenced correctly and does not conflict with acquisition or engagement programmes. Work with the Legal Team to ensure all retention communications meet regulatory. What We're Looking For Demonstrable experience managing retention email programmes within a high-volume monthly subscription-based environment. g. HubSpot, Salesforce, Braze, etc.)

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