Brand Marketing Manager

Clera · remoteRemotomid

En corto

▸Gestiona la voz de marca y estrategia de contenido para estudiantes Gen Z y partners B2B.
▸Lidera campañas en TikTok, Instagram, YouTube Shorts y LinkedIn, con enfoque en creadores e influenciadores.
▸Papel clave en un startup de alta velocidad que combina tecnología laboral, marketing de influencers y economía de gig.

En ~1 minuto te damos: quién te entrevista, las preguntas probables con respuestas desde tu CV, y tu CV adaptado a esta vacante. Gratis, sin tarjeta.

¿Qué piden?

✓Experiencia comprobada en estrategias de marketing de marca y voz de marca.
✓Habilidad para liderar campañas en TikTok, Instagram, YouTube Shorts y LinkedIn.
✓Experiencia end-to-end en programas de creadores e influenciadores (búsqueda, contratación, medición).
✓Capacidad para crear mensajes que resuenen con estudiantes Gen Z y con partners B2B.
✓Formación en marketing, comunicación o disciplina relacionada.
✓Disponibilidad para trabajar híbrido en Santa Mónica, CA.

¿No cumplís todo? Es lo normal — tu dossier gratis te dice qué gaps tenés y cómo cubrirlos en la entrevista.

TikTokInstagramYouTube ShortsLinkedInSocial media strategyContent calendarInfluencer marketingCreator partnershipsBrand voicePerformance dashboards

🎯 ¿A quién escribirle en Clera?

Tu dossier gratis identifica a las personas que te entrevistarían — con su background, qué valoran y cómo escribirles para destacar antes de aplicar.

About the Role A fast-growing, AI-powered Gen Z talent and gig marketplace is looking for a Brand Marketing Manager to own brand voice, content strategy, and creator programs across both student-facing and B2B partner channels. You'll be the connective tissue between a digitally native Gen Z audience and the brands that want to reach them — building emotional resonance with students while earning credibility with business partners. This is a high-ownership role at a scrappy, mission-driven startup (11–50 employees) that sits at the intersection of career tech, influencer marketing, and the gig economy. What You'll Do Define and steward the brand voice across both Gen Z student and B2B audiences; develop dual-audience content calendars and produce thought leadership that positions the company as a category leader. Own social media strategy for TikTok, Instagram, and YouTube Shorts (Gen Z) and LinkedIn (B2B); partner with the social team to create engaging content and experiment with new formats. Lead integrated cross-channel campaigns, experiential activations, and PR efforts designed to reach both students and brand partners simultaneously. Build and scale influencer and creator partnerships end-to-end — from sourcing and contracting through to ROI measurement — while cultivating long-term creator relationships. Monitor brand health metrics and analyze content performance across both audiences; iterate strategies based on data-driven insights. What We're Looking For Required: Proven experience developing and executing brand marketing strategies, including establishing and maintaining brand voice and overall content strategy. Demonstrated ability to lead social media campaigns across TikTok, Instagram, YouTube Shorts, and LinkedIn. End-to-end experience managing creator programs and influencer marketing campaigns (sourcing → execution → measurement). Ability to craft messaging that resonates with Gen Z student audiences while simultaneously building credibility with B2B brand partners . Comfortable and effective working in a hybrid environment. Strong fundamentals in marketing, communications, or a related discipline. Nice to Have: Experience at a marketplace, gig economy, or career/talent platform. Background in experiential marketing or PR. Familiarity with performance dashboards and content analytics tools. Years of experience: 4–6 years in brand marketing, content strategy, or a closely related role. Visa sponsorship: Not available. Location This is a hybrid role based in Santa Monica, CA . Candidates should be local or willing to relocate. Benefits Compensation details were not provided for this role. Details will be discussed during the interview process. Find Jobs in Germany on Arbeitnow

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