Sr. CRM Analyst – Lifecycle Marketing & Retention

Cookunity · Toronto, Ontario, Canadasenior

In short

▸Analista de CRM senior enfocado en retención de usuarios que se han dado de baja.
▸Diario: implementar mensajes automatizados (email, SMS, push) y segmentar usuarios en Braze.
▸Destacado: impacto directo en el crecimiento y retención de usuarios mediante estrategias de reactivación.

Fluency in English is required for cross-functional collaboration with global teams.

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What they ask for

✓Experiencia comprobada como analista de CRM o similar.
✓Conocimiento avanzado en Braze (CRM plataforma)
✓Habilidades sólidas en análisis de datos y reportes
✓Capacidad de coordinación con equipos de ingeniería, producto y diseño.
✓Dominio del manejo de campañas automatizadas para reactivación de usuarios.
✓Proactividad y enfoque en resultados (DO’er mindset)

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Who should you write to at Cookunity?

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About CookUnity: Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul. Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world. If that mission has you hungry in more ways than one, you’ve found the right job posting. About the Team: This is a unique opportunity to join a collaborative, growing CRM team that has real impact on business performance. You will be working alongside our CRM team, comprised of Sr Director of CRM, Lifecycle Marketing Manager, Lifecycle Marketing Lead, and other CRM associates and coordinators. You will report directly to the Director of CRM. We are DO’ers! Every member of the CRM team embodies a strong bias toward action. The role: The Senior CRM Analyst – Lifecycle Marketing & Retention will help support the CRM team to plan, implement, schedule, and execute timely email, SMS, push notification, and in-app messages to our Churned users, while collaborating with the CRM team on communication strategies, accurate execution of campaigns, and follow-up analysis. Responsibilities: • Own implementation of emails, SMS, push notifications (both ad hoc and automated), and building of customer segments in our CRM platform (Braze) for Churned User efforts • Maintain the CRM marketing calendar and Roadmap. • Support upkeep of weekly performance reporting • Assist in cross-functional (engineering, product, data teams) communication between the CRM team and internal stakeholders/dependencies, including but not limited to: • writing briefs for emails, push notifications, SMS, and in-app messages • collaboration with data/analytics team to classify/categorize campaigns for lifecycle dashboards/reports • coordinating copy and design work to ensure deadlines are met • <span style="font

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