Growth Product Manager - Customer Acquisition (German Speaking)

iwoca·Londonmid

In short

→Gestiona el sistema que decide qué pymes alemanas reciben ofertas de iwoca y cómo acceden al préstamo.
→Diriges el flujo de conversión desde el primer clic hasta la solicitud, trabajando con ingenieros, científicos de datos y marketing.
→Eres el primer punto de contacto cuando hay problemas con los datos o el seguimiento: resuelves incidencias y mantienes la confianza en los números.

Fluent English required for internal collaboration

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What they ask for

✓Experiencia previa como Product Manager en un entorno de crecimiento o adquisición.
✓Capacidad para trabajar con equipos técnicos (ingenieros, científicos de datos) y no dependientes de soluciones predefinidas.
✓Conocimiento práctico de sistemas de segmentación, scoring y viajes de usuario (user journeys).
✓Habilidades analíticas sólidas para investigar y resolver problemas con datos y métricas.
✓Manejo de experimentos A/B, pruebas y métricas de conversión.
✓Nivel avanzado de alemán (oral y escrito), imprescindible para trabajar con equipos alemanes y mercados.

Don't tick every box? That's normal — your free dossier shows your gaps and how to cover them in the interview.

Product ManagementUser Journey OptimizationA/B TestingExperimentation FrameworkData ScienceMachine Learning ModelsLead Scoring SystemsEligibility CheckersAttribution SystemsTracking & Analytics

Who should you write to at iwoca?

Your free dossier identifies the people who'd interview you — their background, what they value, and how to reach out so you stand out before applying.

The company Small businesses move fast. Opportunities often don’t wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need finance that’s as flexible and responsive as they are. That's why we built iwoca. Our smart technology, data science and five-star customer service ensures business owners can act with the speed, confidence and control they need, exactly when it's needed. We’ve already cleared the way for 100,000 businesses with more than £4 billion in funding. Our passionate team is driven to help even more SMEs succeed, through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive. Hybrid in Berlin or London We’re looking for a Growth Product Manager Own the systems that decide which German businesses iwoca reaches, and the journey they take from first click to submitted loan application. You’ll join a team that is still being built, with a data scientist in place and engineers being hired in parallel. A good fit if you like working from first principles, and would rather run an experiment than win an argument. Tech team builds the systems behind how German businesses discover iwoca and apply for funding: the models that decide which businesses to approach, the eligibility checks that tell a business early whether iwoca can help, and the signup flow itself. Product, analytics, data science and engineering sit in the same squad by design, so the team can go from hypothesis to shipped change without waiting on anyone else. The German marketing and sales teams depend on this work: the team’s models decide who they contact, and its journeys decide how many of those businesses convert. The team is being built right now. It currently includes a data scientist, and we’re hiring engineers in parallel – so you would join early enough to shape how the team operates. The role This role sits between iwoca’s German commercial teams – marketing, sales and commercial strategy – and the technical squad that builds for them. Reporting into the Head of Direct Acquisition, you will own acquisition and activation outcomes for the German market: finding the opportunities, defining the hypotheses, and working with engineering, data, marketing and sales to build, test and iterate. The scope is broad. We’re not looking for someone with deep expertise in every domain the team covers – spanning product development, analytics, UX and data science – but rather someone intellectually curious, and skilled at asking the right questions. Own the funnel from first visit to application Own every step of that journey, including the signup flow itself and the eligibility checks inside it. Set the roadmap for acquisition and the signup journey, and decide what the squad builds next. Own the scoring and segmentation that decides where marketing spends and who sales calls first. Build with your technical squad Ship lead scoring systems, eligibility checkers and signup flows with the team’s data scientist and the engineers we’re hiring. Rework website content, signup flows and decisioning logic with marketing and sales, to convert more of the businesses that already reach iwoca. Strip friction out of the signup journey, so that applying for funding takes minutes rather than an afternoon. Be the first call when the numbers look wrong Act as the technical partner for German marketing, sales and channel management on attribution, tracking and data pipeline problems. Investigate and resolve data quality issues – broken dashboards, misattributed traffic, unexplained volume changes – often at short notice. Give channel managers access to, and guidance on, the attribution logic behind their numbers. Keep the tracking and attribution systems trustworthy, so every decision downstream rests on numbers the team believes.

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