Senior Paid Marketing Strategist

Typeform·Germany (Remote) ; Ireland (Remote); Netherlands (Remote) ; Portugal (Remote) ; Spain (Remote) ; United Kingdom (Remote)Remotesenior

In short

→Estratega senior de marketing pago que gestiona presupuestos de seis cifras en canales como TikTok, YouTube y Google Performance Max.
→Dirige campañas desde la idea hasta la medida, con foco en crecimiento eficiente y pruebas de impacto incremental.
→Destacado: liderazgo en la exploración de nuevos canales como audio y CTV, con enfoque en marketing mix modelling (MMM) y pruebas de incrementabilidad.

Profiency in English (written and spoken) required

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What they ask for

✓6+ años de experiencia directa en marketing de rendimiento y compra de medios.
✓Experiencia comprobada gestionando presupuestos de seis cifras con buen desempeño en CAC y LTV.
✓Habilidad probada en estrategia y ejecución de campañas en TikTok, YouTube y Meta.
✓Experiencia en MMM, pruebas de incrementabilidad o métodos de medición más allá de la atribución tradicional.
✓Capacidad para convertir ideas creativas en campañas optimizadas con equipos de diseño y copy.
✓Dominio de análisis de conversiones, funnels de conversión, CAC y LTV.

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TikTok AdsYouTube AdsGoogle Performance MaxUber AdsMMMIncrementality TestingAttributionCreative BriefingA/B TestingLanding Pages

Who should you write to at Typeform?

Your free dossier identifies the people who'd interview you — their background, what they value, and how to reach out so you stand out before applying.

Who we are Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. Typeform is fully remote by design. For this role, we can hire candidates based in the UK, Ireland, Germany, Portugal, Spain or The Netherlands About the role We’re looking for a Senior Paid Marketing Strategist to help us rethink how Typeform approaches paid acquisition. You’ll own and grow key channels including TikTok, YouTube, Google Performance Max and Uber Ads, while helping us test new opportunities across areas such as audio and CTV. This is a hands on role with real ownership. You’ll manage significant media budgets, build channel strategy, develop campaigns, work closely with our creative teams, and help us understand the true business impact of our investment through MMM, incrementality testing and other measurement approaches. You’ll join the Acquisition team within Marketing and partner closely with Creative, Product Marketing, Data, RevOps and Finance. What you’ll do • Own the strategy and day to day performance of key paid social and display channels, including TikTok, YouTube, Google Performance Max and Uber Ads. • Build a multichannel strategy that helps Typeform reduce its reliance on paid search and find new sources of efficient growth. • Manage six figure monthly media budgets, making decisions based on customer acquisition, revenue, CAC and LTV to CAC performance. • Build, launch and optimise campaigns that drive Typeform signups and new paid customers. • Turn creative ideas into campaigns by briefing and partnering closely with copywriters and designers. • Run A/B tests across creative, copy, landing pages, placements, audiences and bidding strategies. • Explore and test new channels such as audio and CTV. • Own and develop our paid marketing measurement approach, including Marketing Mix Modelling, incrementality studies and alternative measurement frameworks. • Design experiments that help us understand the incremental impact of our campaigns rather than relying solely on traditional attribution. • Work closely with our Tracking and Data teams to strengthen our measurement capabilities as digital advertising continues to change. • Share insights, results and recommendations across Marketing and the wider business. • Contribute to Typeform’s broader full funnel acquisition strategy across demand creation and demand capture. What we’re looking for • Around six or more years of hands on and strategic experience in performance marketing and media buying. • Strong experience managing paid social and video channels, ideally including TikTok, YouTube and Meta. • Experience owning campaigns from initial idea and creative brief through implementation, optimisation and measurement. • A track record of managing six figure budgets and delivering efficient performance. • Experience working with MMM, incrementality testing or other measurement methods beyond traditional attribution. • Strong analytical skills and confidence working with campaign performance, conversion funnels, CAC and LTV. • A strong understanding of digital measurement, from tagging and attribution through to incrementality. • Experience developing creative and UGC assets for paid social channels. • The ability to balance creative thi

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