Growth Marketing Lead, Programmatic & Video

Brex · New York, New York, United Statessenior

In short

▸Líder de crecimiento en marketing programático y video para una plataforma financiera global.
▸Gestiona inversiones en display, YouTube, CTV, audio y canales emergentes con enfoque en datos y medición.
▸Relevante por la oportunidad de definir el modelo de medios y sistemas escalables en una empresa en rápido crecimiento.

Proficiency in English is required.

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What they ask for

✓Experiencia comprobada en marketing programático y video (CTV, OLV, YouTube).
✓Habilidades sólidas en medición de impacto, incrementality y atribución.
✓Capacidad para construir estrategias de audiencias con datos primero, intención y contexto.
✓Experiencia trabajando con DSPs, proveedores de tecnologías y ecosistemas de partners.
✓Capacidad para trabajar en equipo con analytics, ciencia de datos y otras áreas funcionales.
✓Experto en diseño y ejecución de experimentos para probar eficacia de medios.

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DSPProgrammatic DisplayYouTubeCTVOLVAudio AdvertisingFirst-Party DataIntent DataContextual TargetingModeling

Who should you write to at Brex?

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Why join us Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. By combining global corporate cards and banking with intuitive spend management, bill pay, and travel software, Brex enables founders and finance teams to accelerate operations, gain real-time visibility, and control spend effortlessly. Brex’s AI-native automation and world-class service eliminate manual expense and accounting tasks for customers so they can focus on what matters most. Tens of thousands of the world's best companies run on Brex, including DoorDash, Coinbase, Robinhood, Zoom, Plaid, Reddit, and SeatGeek. Working at Brex allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry. We’re committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream. We make this a reality by empowering you with the tools, resources, and support you need to grow your career. Marketing at Brex The Marketing team tells the Brex story — turning product innovation into customer obsession. We develop messaging, shape the brand, and bring our platform to life through thoughtful, compelling content. Our team spans Revenue Marketing, Product Marketing, and Brand Marketing, and works cross-functionally with Product, Sales, Business Development, and Design to drive growth and build trust. What you’ll do Brex is seeking a strategic, data-driven Growth Marketing Lead, Programmatic & Video to shape how we invest across programmatic display, YouTube, CTV, online video, audio, and emerging channels. You’ll own a high-impact media portfolio spanning Brand and Growth, with the opportunity to define how these programs work together, prove their incremental impact, and identify where Brex should invest next. You’ll combine deep programmatic expertise with strong measurement, audience, and experimentation instincts to turn media insights into smarter investment decisions and scalable growth. Critically, you know how to build brand through a performance lens, connecting upper-funnel investments to near-term impact and long-term value creation. This is a highly visible role for someone excited to build: evolving our media operating model, strengthening our technology and partner ecosystem, and helping establish the systems and capabilities that will shape the next phase of Brex’s paid media strategy. Where you’ll work This role will be based in our New York City office. We are a hybrid environment that combines the energy and connections of being in the office with the benefits and flexibility of working from home. Team members are expected to work in-office three days per week (Mondays, Wednesdays, and Thursdays). Brex also offers the flexibility to work remotely for up to four weeks per year, in one-week increments. Responsibilities • Own strategy, investment, and performance across programmatic display, video (CTV, OLV, YouTube), audio, and emerging digital channels across Brand + Growth. • Evolve Brex’s media operating model and partner ecosystem, including DSP/vendor evaluation, onboarding, agency and partner management, and development of scalable processes and best practices as ownership and capabilities evolve. • Build integrated audience strategies using first-party data, intent, contextual, modeled, and third-party signals to reach priority audiences across the funnel. • Build the measurement framework for the portfolio, partnering with Analytics and Data Science on attribution, incrementality, geo/holdout tests, brand lift, and approaches that connect upper-funnel investment to downstream business outcomes. • Partner cross-functionally with

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