Influencer Marketing Manager

Cookunity · New York, New York, United Statesmid

In short

▸Gestiona campañas con influencers en TikTok, Instagram y YouTube para crecer clientes nuevos.
▸Construyes desde cero el sistema de trabajo con creadores: flujos, briefings, pagos y seguimiento.
▸Destacado: Das acceso directo a chefs y datos reales para que los creadores hagan contenido auténtico.

Fluency in English is required for cross-team and platform communication.

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What they ask for

✓Experiencia comprobada en marketing con influencers o creadores de contenido.
✓Capacidad para construir procesos operativos desde cero.
✓Conocimiento profundo de TikTok, Instagram y YouTube.
✓Habilidades de comunicación y gestión de relaciones con creadores.
✓Enfoque orientado a resultados (CAC, crecimiento de clientes, ROI).
✓Capacidad para usar datos para crear briefings convincentes.

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Who should you write to at Cookunity?

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About CookUnity: Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul. Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world. If that mission has you hungry in more ways than one, you’ve found the right job posting. About the Team: Growth Marketing Team focuses on driving all new revenue for CookUnity's business. Our goal is to grow as fast as possible while maintaining a high level of efficiency. We are a test and learn team that rewards contrarian marketers. The role: As our Influencer Marketing Manager, you will own CookUnity's influencer and creator marketing engine as a measurable acquisition channel. You'll build a portfolio of creator relationships across TikTok, Instagram, YouTube, and emerging platforms; turn CookUnity's chefs, menus, and customer insights into creator-ready angles; and make the channel accountable to incremental new-customer growth. This is a builder role. Create the operating system, run the deals, and scale our creator channel. Responsibilities: • Own and scale CookUnity's influencer and creator marketing program across priority platforms, ensuring partnerships are aligned with new-customer growth, CAC, payback, and quality goals • Build the creator operating system from the ground up: creator tiers, sourcing workflows, audience-fit scoring, outreach templates, deal structures, usage rights, tracking standards, and post-campaign readouts • Manage creator relationships end to end, from first contact to brief, contract, deliverables, content review, tracking, payment, and long-term reactivation • Turn CookUnity's chefs, menus, product experience, and customer data into creator briefs that give partners specific, useful things to say • Build a creator community through early tastings, chef access, menu drops, data briefings, and repeatable moments that make creators more invested in CookUnity over time • Monitor budgets and pacing with rigor; id

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