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Who We Are WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience. Senior Social Commerce Strategist needed on a permanent basis to join our Global Social Commerce Team. The opportunity In this role, you will be responsible for developing and executing comprehensive social media strategies focused on commerce that unify paid and organic efforts to drive measurable results for our clients. You will work closely with client editorial, creative, and marketing teams to craft overall strategic visions and platform-specific content strategies, bringing creative vision to life through exceptional content that resonates with target audiences and drives online shopper experiences. Essential to this role is understanding the social networks, how they drive engagement and growth for clients and being able to drive both strategy and execution for clients across all, in particular with a focus on TikTok shop. What you’ll be doing • Strategic Leadership: Develop and implement comprehensive social media strategies that align with client business objectives and drive measurable results. This includes defining target audiences, setting KPIs, and identifying key opportunities for growth. • Paid & Organic Integration: Develop strategies that seamlessly integrate paid and organic social media efforts to maximize reach, engagement, and conversion. • Content Strategy & Development: Collaborate with client editorial, creative, and marketing teams to develop engaging and innovative content strategies that resonate with target audiences and drive online shopper experiences. • Platform Expertise: Maintain a deep understanding of social media platforms, best practices, and emerging trends, and leverage this knowledge to develop innovative and effective strategies. • Client Management: Build and maintain strong relationships with clients, acting as a trusted advisor and providing strategic guidance on social media best practices. • Brief Response & Execution: Digest, interpret, and respond to briefs in a fast-paced environment, ensuring that strategies are aligned with client objectives and delivered on time and within budget. • Performance Analysis & Reporting: Track and analyze social media performance, providing regular reports and insights to clients and internal stakeholders. • Project Leadership: Lead social media projects from inception to completion, ensuring that they are delivered on time, within budget, and to the highest standards. • Presentation & Communication: Confidently present strategic thinking and creative solutions to clients, including senior-level executives. • Innovation & Thought Leadership: Stay abreast of the latest social media trends and technologies, and proactively identify opportunities for innovation and improvement.</

Senior Social Commerce Strategist

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