Head of Community, Enterprise Marketing

Anthropic · San Francisco, CA | New York City, NYsenior

In short

▸Liderar la comunidad global de usuarios y empresas de Claude, transformándola en un motor de retención y adopción.
▸Construir programas para desarrolladores, ejecutivos y trabajadores del conocimiento, conectando uso bottoms-up con expansión empresarial.
▸Destacado: esta función está alineada directamente con resultados de negocio, no es solo apoyo operativo.

Fluent English required — all communication, strategy, and collaboration is in English.

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What they ask for

✓Liderar una función de comunidad o defensa de clientes con impacto en crecimiento
✓Tener experiencia en equipos distribuidos con responsabilidad comercial
✓Capacidad de definir métricas de impacto y defender resultados en reuniones ejecutivas
✓Conectar adopción individual dentro de empresas con expansión empresarial
✓Experiencia en alinear estrategia de comunidad con lanzamientos, precios y productos
✓Habilidades para integrar entrenamiento, certificación y comunidad en un solo sistema escalable

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ProductSalesPMMBrandCommsData ScienceEnterprise ExpansionChampions ProgramsTrainingCertification

Who should you write to at Anthropic?

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About Anthropic Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems. About the role Anthropic's community spans developers building new products, individual Claude users, and practitioners and buyers inside enterprise accounts — from the staff engineer using Claude Code to C-Suite decision-makers. We're hiring a Head of Community to turn our current set of programs into a function that helps millions of people build real skills with Claude, measurably growing retained users and product adoption. You'll lead and grow a global team that covers ambassadors programs, regional community leads, and enterprise champion programs. Your job is to give this team a sharp operating model and a measurement framework that ladders our initiatives to business outcomes, so users can get the most out of Claude. You'll build community across audiences, seniority levels, functions, and roles: enterprise buyers and executive sponsors, developers and technical practitioners, and the knowledge workers in between. This role sits at the intersection of Product, Sales, PMM, Brand, and Comms. Key responsibilities • Own the global community strategy and operating model: the audience thesis, the portfolio of programs, and what's built centrally vs. run in-region • Lead, coach, and scale a global team of program and regional owners; hire the gaps, set the bar, and develop community-native operators • Define the measurement framework that replaces activity metrics: partner with Product and Data Science to define success metrics and segment the base (non-user → occasional → high-value daily) — with recurring retained users and product adoption as the top-line outcomes • Build community across the full range of audiences and seniority levels, with programs and voice tuned to each without fragmenting the experience • Connect bottoms-up adoption to enterprise expansion: architect the champions, train-the-trainer, and partner ecosystem motions that turn power users inside accounts into org-wide adoption, and integrate them into how Sales and CS run strategic account plans • Bring training, certification, enablement, and community help together into one engine that scales through champions and partners — so users experience a single path to skill-building with Claude • Partner tightly with Brand and Comms to keep sentiment and awareness healthy: define where community shows up in Anthropic's brand and how we best serve our users • Align community strategy proactively with product direction, launches, and pricing & packaging — owning community's job pre-launch, at launch, and post-launch, and proving it drives value for our users You may be a good fit if you • Have built and led a community or customer advocacy function at a company where community was a growth lever, not a cost center — and can point to the retention, adoption, or expansion outcomes it drove • Have led and developed a distributed team of program owners and regional leads accountable for commercial impact • Think in funnels and segments as naturally as you think in programs: you're comfortable putting your name on a metric in a QBR and defending how community moved it • Have connected self-serve, bottoms-up adoption inside large accounts to enterprise expansion, and can articulate exactly where community sits in that motion • Can flex your playbook across very

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