Content Creator (f/m/x) - AI-First

Doinstruct · Remote within GermanyRemotemid

In short

▸Crea contenido como motor de distribución para una empresa de SaaS industrial con enfoque en IA.
▸Trabajas con IA como parte fundamental del proceso: generación, repurposing, investigación y traducción en alemán con estilo nativo.
▸Eres un creador con sabor y storytelling, enfocado en audiencias de fábricas y equipos operativos, no en marketing genérico.

Comfortable collaborating, presenting, and working at a professional proficiency in Englis

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What they ask for

✓Portafolio con ejemplos en múltiples formatos (blog, video, redes)
✓Tono narrativo y gusto editorial sólido
✓Fluidez profesional en alemán (escrito y hablado)
✓Capacidad de entrevistar expertos y extraer historias reales
✓Experiencia con IA como parte del flujo de trabajo (no como adición)
✓Colaboración con equipos GTM, ventas y experiencia de cliente

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PerplexityElevenLabsHeyGenProfoundPeec AIChatGPTGoogle AI OverviewsAEOGEONotion

Who should you write to at Doinstruct?

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Most content roles at B2B SaaS companies are measured in blog posts and social calendars. This one isn't. You're building content as a distribution engine for a company betting that AI changes how buyers find and evaluate software, and you're doing it with AI tools baked into how you work, not bolted on as an afterthought. doinstruct builds software that helps organizations train and enable their frontline teams, the people in factories, logistics, and service environments who are hardest to reach with conventional L&D. Our customers are manufacturers, industrial operators, and traditional enterprises, and increasingly, the way they find us is through AI-driven search and answer engines, not just Google. You'll own the content that shows up there, and the content that turns into pipeline everywhere else. This is a builder's seat. There's no legacy content team or year-old style guide to inherit. AI has made it trivial to produce content; it hasn't made it easier to produce content worth reading, or content an answer engine decides is worth citing. That gap is exactly where taste and storytelling matter more, not less. If you're excited about being AI-pilled in practice, not just in title, and about proving what content looks like when it has to be genuinely good, not just fast to produce, this role is for you. 🎯 What you'll own Plan and produce content across formats, blog, video, social, that's built to perform in both traditional search and AI answer engines like ChatGPT, Perplexity, and Google AI Overviews, and adjust based on what's actually landing. AEO is a real part of the job here, not an afterthought, though this isn't a dedicated AEO specialist role. Use AI tools as your default production layer: drafting, repurposing, ideation, research, so you can ship more, faster, without sacrificing quality. Translate frontline realities, factory floors, logistics hubs, service environments, into content that resonates with buyers who don't live in generic SaaS marketing. Produce German-language content that doesn't read as translated, and work closely with the wider GTM team to keep content aligned with what sales and CX are actually hearing from customers. Track what's actually working, across channels and across engines, and kill or double down accordingly. Who you are You've produced content professionally and have a portfolio or examples that show range, not just one format. You have taste and you're a storyteller first. You have a journalistic mindset — able to interview subject matter experts to extract insights, hooks, and stories. You're fluent in German and comfortable writing and speaking it professionally; you can make content sound native, not translated. You’re also comfortable collaborating, presenting, and working at a professional proficiency in English. If your content workflow looks basically the same as it did two years ago, this probably isn't the right seat. We're looking for someone who's already restructured how they work around AI, not someone who's open to it, whether that's tracking AI visibility with something like Profound or Peec AI, producing multilingual content with tools like ElevenLabs or HeyGen, or researching with Perplexity instead of defaulting to Google. Bonus, not a requirement: you've worked with or around frontline, industrial, or blue-collar audiences and understand they don't engage with content the way office workers do. Bonus, not a requirement: you've run AEO or GEO as a real workstream, not just something you're aware of. 🤩 What's different here You're not maintaining an existing content machine, you're building one for a distribution landscape that's actively shifting under everyone's feet. That means real ambiguity, but also real room to shape what "good" looks like before anyone else has figured it out. 🚀 Why doinstruct 400+ customers, Series A funded, below 2% churn. The product is a genuine must-have, which gives you real stories to tell.

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