Senior Social Strategist

Bursonglobalcareers·Londonsenior

In short

→Estratega social senior que define la dirección de marca en Instagram, TikTok y YouTube para una firma de moda europea.
→Día a día: analiza culturas, audiencias y comportamientos en plataformas para generar estrategias creativas y relevantes.
→Destacado: trabaja directamente con marcas globales dentro de un agente de innovación (WPP Open) y en equipo multidisciplinario.

Fluency in English required for client and internal collaboration.

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What they ask for

✓Experiencia comprobada como estratega social en agencias de comunicación o marcas con foco en moda o lifestyle.
✓Capacidad para transformar datos, insights culturales y comportamientos de plataformas en estrategias claras.
✓Dominio del contenido social en Instagram, TikTok y YouTube con enfoque plataforma-nativo.
✓Habilidades de colaboración interdisciplinaria con equipos creativos, PR e influencer.
✓Enfoque creativo y cultural, con sentido del momento y tendencias.
✓Capacidad para desarrollar briefs estratégicos y guiar el trabajo de equipos de creación.

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InstagramTikTokYouTubeWPP OpenMedios inteligentesSoluciones de datosCreatividad líderCounsel estratégicoProducción de próxima generaciAnálisis de audiencia y cultur

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Who we are: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram . More about the role: We are looking for an experienced Social Strategist to work in the Brand division of our Brand, Sport and Entertainment team. This role will shape the social and content strategy for a major European fashion brand, defining the strategic direction, audience approach, platform roles and cultural positioning that guides best-in-class social work. We are seeking someone with a creative, culture-first mindset who can turn brand challenges, audience insight and platform behaviour into clear strategic opportunities. You will partner closely with clients, PR specialists, influencer leads, creative teams and account teams to connect brand ambition with social opportunity, with a focus on Instagram, TikTok and YouTube. The role is primarily strategic: setting direction, developing insight-led recommendations, framing briefs and ensuring the work remains culturally relevant, platform-native and commercially meaningful. What you'll do: • Develop culture-led social and content strategies that connect client objectives, audience needs, platform behaviours and brand positioning into a clear strategic direction. • Lead audience, cultural and platform analysis, turning insight into strategic territories, content principles, channel roles and creative opportunities. • Shape briefs for social-first creative,&nb

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