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Who We Are MAP | WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. About WPP MAP is part of WPP , the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. Are you passionate about guiding enterprise clients through complex marketing automation transformations? Would you like to lead technical implementations, mentor growing developers, and drive the adoption of cutting-edge tools developed by our Catalyst team? Then you might be just the Senior Application Consultant we are looking for! What will your day look like? As our new Senior Application Consultant (SFMC ) , you will play a pivotal technical lead role within our development and consultancy teams. You will deal with complex, moving pieces and lead the creation of highly efficient, scalable marketing campaign solutions for global brands. You will bridge the gap between technology and high-level marketing strategy, working directly with senior client stakeholders to translate complex business objectives into robust SFMC technical architectures. In addition to hands-on configuration and technical execution, you will serve as a subject matter expert and mentor, guiding cross-functional delivery teams and ensuring technical solutions align with overarching client goals. More specifically, your tasks include: • Leading cross-functional collaboration across operations, product, and client teams to ensure seamless enterprise delivery and long-term client success. • Championing the strategic adoption and expansion of Catalyst tools across our global client base, architecting tailored end-to-end solutions. • Streamlining complex client operations by designing and configuring advanced business logic, custom scripts (SSJS/AMPscript), and automated workflows in SFMC. • Translating complex client requirements into scalable technical specifications, architecture blueprints, and data models. • Establishing quality assurance and testing standards to guarantee the reliability of complex configurations, custom code, and new platform features. • Serving as a primary point of technical escalation to troubleshoot and resolve high-level application issues across SFMC environments. • Leading requirements-gathering workshops with senior client marketers to translate business objectives into advanced technical solutions. • Managing complex data architecture, SQL queries, and audience segmentation while ensuring data integrity, governance, and security. • Mentoring and upskilling junior Application Consultants and Specialists, fostering technical excellence across the team. • Proactively identifying opportunities to enhance and optimize the

Senior Application Consultant - SFMC

Don't apply unprepared

Senior Application Consultant - SFMC

Don't apply unprepared