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Jobs / okta

Senior Product Marketing Specialist

okta·Munichsenior

In short

  • →Especialista en marketing de producto para EMEA, enfocado en lanzamientos locales y contenido para ventas.
  • →Traduce estrategia global a mensajes regionales con enfoque en IAM y ciberseguridad.
  • →Requiere dominio del alemán y experiencia en mercados europeos, del Medio Oriente y África.

Written and verbal communication required in German and English

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The questions they'll ask you

1. ¿Cómo adaptarías una estrategia global de lanzamiento de producto para el mercado alemán considerando las diferencias en el ciclo de compra empresarial?

2. Describe un ejemplo donde usaste inteligencia de mercado para refinar el posicionamiento de un producto en EMEA.

3. ¿Cómo garantizarías que el contenido de ventas para un producto de IAM sea efectivo tanto para tecnólogos como para tomadores de decisiones en EMEA?

🔒 +7 more questions

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💵 USD · Remote · No visa

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What they ask for

  • ✓5+ años en marketing de producto en SaaS B2B
  • ✓Experiencia en IAM, ciberseguridad o soluciones de nube
  • ✓Capacidad para crear mensajes, posicionamiento y batallas competitivas
  • ✓Domínio del alemán y inglés (escrito y verbal)
  • ✓Conocimiento profundo de mercados EMEA y su dinámica de compra
  • ✓Experiencia en lanzamientos de productos y enablement para ventas

Don't tick every box? That's normal — your free dossier shows your gaps and how to cover them in the interview.

Product MessagingGo-to-Market (GTM) StrategySales EnablementCompetitive BattlecardsBuyer PersonasPositioning FrameworksCase StudiesBlogsWeb PagesMarket Research

Who should you write to at okta?

Your free dossier identifies the people who'd interview you — their background, what they value, and how to reach out so you stand out before applying.

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. We’re looking for a Sr. Product Marketing Specialist, EMEA with a foundation in core Product marketing (PMM) disciplines to drive regional go-to-market execution, product launches, positioning, and sales enablement across Europe, the Middle East and Africa (EMEA). This role is perfect for a strategic marketer with a passion for storytelling, market insights, and equipping sales teams with impactful content. Based in Munich, you will collaborate closely with global and regional stakeholders to drive localised GTM impact by: • Translating Global Strategy to Local Reality: Adapting global product positioning, value frameworks, and launch plans to align with regional buying behaviors and local industry dynamics. • Bridging Global & Regional Teams: Serving as the strategic liaison between global and regional teams, ensuring regional market feedback directly shapes product roadmaps and global messaging. • Tailoring High-Impact Collateral: Refining customer-facing narratives, campaign assets, and enablement tools to drive pipeline velocity across EMEA. What You’ll Do Regional Go-to-Market Execution • Support product launches and GTM strategies across EMEA, ensuring alignment with regional needs. • Localise global marketing campaigns for key and emerging EMEA markets. • Optimise product messaging and positioning for diverse audiences. Sales Enablement • Adapt global sales content for EMEA, ensuring relevance and effectiveness. • Equip sales and partners with the right messaging, competitive insights, and use cases. • Gather regional feedback to refine positioning and enablement strategies. Content & Messaging • Tailor product messaging to resonate with EMEA customers while maintaining global consistency. • Work with content teams to adapt marketing assets (case studies, blogs, web pages) for the region. Market Insights & Competitive Intelligence • Conduct research on customer trends, industry shifts, and regulatory considerations in EMEA. • Analyse competitors and identify opportunities for differentiation. • Share insights with global and regional teams to inform strategy. What You Bring • 5+ years hands-on experience in Product Marketing, B2B SaaS marketing, or a related field. Familiarity with Identity & Access Management (IAM), cybersecurity, or cloud security solutions. • Proven PMM Toolkit: Demonstrated track record of owning product messaging frameworks, tier-based launch plans, buyer persona creation, and competitive battlecards from end to end. • Communication Excellence: Strong written and verbal storytelling skills, with experience of clear, concise product messaging for complex technical products. Written and verbal communication required in German and English • Market Knowledge: Experience launching solutions to the EMEA region. Solid understanding of enterprise buying behaviors, regulatory landscapes, and business cultures acro

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