Senior Marketing Manager II, Canada

Instacart·Canada - Remote (ON, AB, BC, or NS Only)Remotesenior

In short

→Liderar estrategia y ejecución de marketing para Canadá en Instacart.
→Trabajar en equipo multidisciplinario con agencias y marcas para campañas locales y contenido con enfoque cultural.
→Rol de alto impacto con autonomía, centrado en marca, crecimiento y rendimiento en un mercado clave.

Proficiency in English required

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What they ask for

✓10+ años en marketing de marca y campañas integradas.
✓Experiencia demostrada en estrategia y ejecución de alto nivel.
✓Capacidad para construir alineación entre equipos y ejecutivos.
✓Dominio del mercado canadiense y conocimiento cultural profundo.
✓Gestión eficiente de presupuestos mensuales.
✓Experiencia en gestión de relaciones con agencias y socios de marca.

Don't tick every box? That's normal — your free dossier shows your gaps and how to cover them in the interview.

Marketing estratégicoCampañas integradasMarketing de marcaCRMMedios digitalesContenido localInfluencersAgencias externasAnálisis de consumidoresLocalización de contenido

Who should you write to at Instacart?

Your free dossier identifies the people who'd interview you — their background, what they value, and how to reach out so you stand out before applying.

We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. Why this role is on the menu Instacart is the leading online grocery company in Canada, serving 98% of households across 10 provinces and 100 retail banners. The grocery delivery category is competitive and growing rapidly, and this role is responsible for building Instacart’s brand and business in Canada. We're looking for a Senior Marketing Manager II to own consumer marketing for Canada. You will be responsible for developing the marketing strategy and owning execution across integrated campaigns, local content, and partnerships, working closely with brand, media, creative, CRM, and agency partners to drive measurable outcomes. This is a high-ownership, high-visibility role at the intersection of growth, brand and performance marketing on a lean, fast-moving team. The ideal candidate brings sound judgment, a genuine feel for what resonates with Canadian consumers, the ability to develop strategy and build cross-functional buy-in, and the discipline to deliver quality work across multiple concurrent programs. This role reports to the Director, Consumer Growth & Partnerships Marketing. What you'll cook up in your first year • Develop & gain executive alignment of the Canada marketing strategy. • Execute the marketing strategy as the single DRI in partnership with cross-functional teams and agencies. • Own Canada brand partnerships and agency relationships including supporting existing relationships and recommending new opportunities. • Inform Instacart’s Canadian brand and business growth with deep consumer, category, and competitive insights. • Own the Canadian influencer program that produces local, engaging content that fuels performance, developed in close partnership with our media team and agency partners. • Ensure that campaigns and content reaching Canadian consumers are accurate, culturally relevant, and on brand — with localization expertise applied across owned and paid content. • Own Canada monthly marketing budget tracking ensuring it is managed on time and with precision. The secret ingredients we're looking for Must-have pantry staples (Minimum Qualifications) • 10+ years of progressive experience in brand marketing and integrated campaign marketing with a strong focus on strategy and executio

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