Money Management Demand Generation Manager, Americas

Stripe · South San Francisco HQ, Seattlemid

In short

▸Liderar estrategias de generación de demanda para Money Management en EE.UU., Canadá y América Latina.
▸Gestionar campañas multi canal (pago, contenido, eventos, ABM) con enfoque en el pipeline y métricas de negocio.
▸Oportunidad única para definir desde cero la estrategia de marketing de un producto clave en crecimiento.

Proficiency in English required

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What they ask for

✓5+ años de experiencia en marketing digital a gran escala.
✓Experiencia comprobada en estrategias de generación de demanda en mercados regionales.
✓Capacidad para liderar coaliciones entre equipos de GTM (ventas, marketing, campaigns).
✓Habilidad para analizar métricas del embudo de ventas y optimizar canales.
✓Experiencia en campañas de ABM y medios pagados.
✓Capacidad para innovar y pilotear nuevas iniciativas de marketing.

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Paid mediaContent syndicationDigital eventsAccount based marketing (ABM)Global CampaignsEventsProduct SalesSales DevelopmentSales OperationsMarTech stack

Who should you write to at Stripe?

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Who we are About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career. About the team AMER Product Demand Generation is a team of marketers that drive strategies to engage prospects and customers, generating demand for Stripe's priority products in the Americas. We partner closely with Campaigns, Product Marketing, Sales Development, and Sales to bring full-funnel campaigns to life and optimize performance and business impact. We’re looking for an experienced marketer to lead Money Management marketing across the US, Canada, and Latin America. Money Management brings together products that help businesses hold funds, move money globally, create and manage cards, and access financing. You’ll set the regional strategy and turn it into programs that build demand, grow pipeline, and help increase market share in partnership with teams across Stripe’s go-to-market organization. You’ll also help Stripe strengthen its approach to marketing Money Management and evolve demand generation for this high-priority area for Stripe. Money Management is still in an early stage of its marketing journey, with a strong opportunity to shape the strategy, build the programs that bring it to market, and establish how we create demand across the region. What you’ll do This role will have a meaningful impact across Stripe’s go-to-market organization. Money Management is a rapidly growing, high-priority product and an important part of Stripe’s strategy. You’ll build and improve the engine that reaches key decision-makers and create a consistent experience across customer journeys, channels, and campaigns. You’ll set regional priorities, allocate budget across channels, and connect global campaign strategy with regional execution for Money Management. Responsibilities • Lead regional multi-channel strategy for Money Management marketing campaigns that drive demand. Channels can include paid media, content syndication, digital events, account based marketing (ABM), etc. • Build region-specific marketing activations with channel leads to unlock local opportunities for Money Management audiences • Build a cross-GTM coalition including Global Campaigns, Events, Product Sales, Sales Development, and Sales Operations to jointly grow the Money Management pipeline • Own key business and revenue metrics for Money Management across the sales funnel — investigating conversion, channel mix effectiveness, and pipeline health • Partner cross-functionally to define regional requirements as Stripe refines marketing capabilities, MarTech stack, and lead management for scaled motions • Identify innovative new ways to reach and engage the Money Management audience — there is broad leeway in this role to pursue creative marketing ideas • Be a thought leader representing the Americas as Stripe grows its Money Management go-to-market across campaigns and broader strategy Who you are We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement. Minimum requirements • 5+ years of experience running scaled digital

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