Product Marketing Leader - Innovation & Experimentation

Gusto·Burlingame, CA - Hybrid; Denver, CO - Hybrid; New York, New York, United States; San Francisco, CA - Hybrid; Scottsdale, Arizona, United Statesmid

In short

→Liderar el lanzamiento de productos innovadores en etapa temprana con enfoque en experimentación.
→Trabajar en un equipo nuevo que prueba ideas antes de escalarlas, con libertad para construir procesos desde cero.
→Ser clave para encontrar encaje mercado-producto usando datos, pruebas rápidas y colaboración cruzada.

Proficiency in English is required for collaboration across global teams.

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What they ask for

✓Experiencia comprobada en marketing de producto en entornos de crecimiento o innovación.
✓Capacidad para liderar estrategias de lanzamiento (GTM) sin procesos establecidos.
✓Habilidades avanzadas en análisis de datos y uso de insights para tomar decisiones.
✓Experiencia trabajando con equipos de producto, ventas y crecimiento.
✓Fluidez con herramientas de IA aplicadas al marketing y la toma de decisiones.
✓Capacidad para construir procesos y sistemas desde cero en equipos en crecimiento.

Don't tick every box? That's normal — your free dossier shows your gaps and how to cover them in the interview.

Product MarketingGTM StrategyCustomer InsightsMarket ResearchUsage DataCross-Functional CollaborationExperimentationAI ToolsPricing StrategyCustomer Segmentation

Who should you write to at Gusto?

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About Gusto At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve. All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy . AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process. About the role We're looking for an experienced, customer-obsessed, AI-fluent product marketer to help bring new products, offers, and motions to market — and to find product-market fit through a growth-oriented test-and-learn approach. This role sits on a newly formed Experimentation team, built specifically for the work that doesn't yet have a settled audience or a clear owner as Gusto quickly evolves our product offerings and the complexity of work we can manage on behalf of small businesses. You'll shape positioning before it's proven, test demand, learn fast, and iterate on what works. You're comfortable building into a system rather than relying on one that already exists — this is earlier-stage but highly strategic work, where the path isn't repeatable yet. Once an audience, product, and GTM motion are proven, the work hands off to the existing product marketing pods — this team's job is to prove it first. We’re looking for someone who thrives in both strategy and execution: equally comfortable identifying market opportunities, shaping cross-product narratives, and rolling up their sleeves to turn strategy into action. This role will work deeply with leaders across Product, Sales, Growth, and Marketing to align strategies and drive measurable results. If this sounds like you, and you’re passionate about helping small businesses succeed, we’d love to meet you. What You’ll Do Architect & Execute GTM Strategy Lead go-to-market strategy and execution across product areas—partnering with Growth, Product and Marketing to shape customer segmentation, pricing, and GTM motions that drive adoption and growth. Turn Insights Into Action Synthesize market research, customer insights, usage data, and cross-functional input to identify opportunities and inform strategy. Translate strategy into actionable plans and ensure GTM execution lands with excellence. Contribute to a culture of excellence Create clarity and focus in every project you take on, raise the bar on craft, and foster a culture of insight-driven thinking, collaboration, and results. Drive Cross-Functional Alignment & Accountability Act as the strategic tissue across Product, Sales, Marketing, and Customer Experience to drive shared goals and orchestrate execution across teams, leveraging technology. Bring structure, momentum, and accountability to complex initiatives. Build new ways of working by building net-new processes/systems that didn’t exist prior. Own Performance & Optimization Define success metrics and track performance across initiatives. Drive r

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