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Senior Talent Brand Manager

Gitlab · Remote; Remote, Canada; Remote, United StatesRemotesenior

In short

  • ▸Liderazgo en estrategia de marca de talento para atraer y enganchar a candidatos en GitLab.
  • ▸Creación de contenido, campañas y experiencias de candidato usando IA y datos para mejorar el proceso de contratación.
  • ▸Destacado uso de inteligencia artificial en todas las áreas del trabajo diario.

Experiencia comprobada en estrategia de marca de talento, marketing de reclutamiento o mar

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What they ask for

  • ✓Experiencia significativa en marca de talento, marca empleadora o marketing de reclutamiento.
  • ✓Capacidad para desarrollar estrategias de marca o marketing de reclutamiento en múltiples audiencias, regiones o prioridades.
  • ✓Habilidades sólidas de narrativa, escritura, edición y juicio editorial en múltiples canales.
  • ✓Experiencia liderando campañas complejas con múltiples partes interesadas, plazos y presupuestos.
  • ✓Juicio analítico sólido para evaluar resultados y recomendar enfoques basados en datos.
  • ✓Capacidad para trabajar con líderes de reclutamiento y negocios para alinear estrategias con objetivos de contratación.

Don't tick every box? That's normal — your free dossier shows your gaps and how to cover them in the interview.

IAcontenidocampañas integradasredes socialesplataformas de reseñas de emplcomunidades de talentoeventoscanal de reclutadoresinformestecnología

Who should you write to at Gitlab?

Your free dossier identifies the people who'd interview you — their background, what they value, and how to reach out so you stand out before applying.

GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software. * Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab. An overview of this role As a Senior Talent Brand Manager, you'll shape how current and prospective team members understand what it means to work at GitLab. You'll bring our employer value proposition to life through talent brand strategy, recruitment marketing, and integrated campaigns across the candidate journey. You'll combine editorial judgment, performance data, cross-functional influence, and artificial intelligence tools to create clear, inclusive, and authentic candidate experiences. What You’ll Do • Lead GitLab's talent brand strategy, translating our employer value proposition and company direction into clear, differentiated candidate messaging. • Design integrated campaigns and build scalable content systems, recruiter resources, reporting, event support, and campaign operations across careers content, social media, employer review platforms, talent communities, events, and recruiter channels, using technology and artificial intelligence tools. • Set editorial direction and align cross-functional partners and contributors on authentic stories featuring team members, leaders, teams, culture, values, career growth, and the impact of working at GitLab, ensuring accurate, inclusive, culturally relevant, and consistent talent brand work. • Advise Talent Acquisition and business leaders on audience strategy and campaigns that support hiring priorities, candidate pipelines, and conversion. • Improve candidate journey touchpoints so candidates receive transparent, consistent, and relevant information throughout the hiring process. • Use performance data, audience insights, candidate feedback, and talent market and channel trends to set priorities, evaluate results, recommend new approaches, and communicate impact. What You’ll Bring • Significant experience in talent brand, employer brand, or recruitment marketing. • Experience developing and leading brand or recruitment marketing strategies across multiple audiences, regions, or hiring priorities. • Strong storytelling, writing, editing, and editorial judgment across multiple channels. • Experience leading complex campaigns with multiple stakeholders, deadlines, budgets, or external partners. • Strong analytical judgment and exp

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