Senior Director, Growth Marketing

Sonyinteractiveentertainmentglobal · Londonsenior

In short

▸Liderazgo estratégico en crecimiento del negocio D2C de PlayStation (tienda, Plus, Direct).
▸Gestión de un equipo global de crecimiento, enfocado en conversión, retención y estrategia de lanzamiento.
▸Rol clave en la expansión del ecosistema de consumo directo de PlayStation con enfoque en datos y experiencia del usuario.

Proficiency in English required for global collaboration and leadership.

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What they ask for

✓Experiencia ejecutiva en marketing de crecimiento en empresas de tecnología o entretenimiento a escala global.
✓Habilidad comprobada para liderar equipos dispersos de manera efectiva.
✓Experto en estrategias de conversión de baja fuga (bottom-of-the-funnel) y métricas de rendimiento.
✓Capacidad para alinear estrategias globales con flexibilidad local y de producto.
✓Experiencia en gestión de presupuestos anuales y planificación estratégica para servicios digitales.
✓Habilidades avanzadas en análisis de datos y toma de decisiones basada en insights.

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Performance MarketingDigital MarketingGo-to-Market StrategyGrowth MarketingConsumer InsightsMarketing AnalyticsMarketing TechnologyCRMBrand MarketingProduct Marketing

Who should you write to at Sonyinteractiveentertainmentglobal?

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Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity. Senior Director, Growth Marketing The Senior Director, Growth Marketing is a strategic leader responsible for marketing our flagship Playstation Plus subscription service, and Playstation’s multi-billion-dollar D2C businesses, Playstation Store and Playstation Direct. Reporting directly to the SVP, Marketing, this role is an integral part of the Playstation Marketing Leadership team and will oversee future growth initiatives at the intersection of digital services, experiences, or community. This individual will lead a geographically dispersed team, driving world-class performance to ensure that it achieves its strategic objectives. What you'll be doing: Performance Management • Maximize the revenue potential of Playstation DTC (Store / Direct) and Services (Plus) business lines. • Own bottom-of-the-funnel conversion strategies across business lines and measure performance against business targets. • Manage a globally dispersed team of growth marketers responsible for PlayStation Store, PlayStation Plus and PlayStation Direct marketing, leading direction on strategy, processes, measurement, and performance. Growth Marketing • Serve as the main lead of Marketing for the Store and Services business units, taking a key role on their leadership team by ensuring the full marketing offense – from insight to execution and evaluation – are strategically aligned and performed with excellence. • Lead Marketing input as the voice of the consumer on cross-functional strategic projects to create the future of PlayStation’s direct to consumer opportunity, inclusive of future product development roadmaps. • Drive the development of the annual strategic plan and budget recommendations to fuel the growth and success of the D2C businesses and ensure annual revenue and business performance targets are met. Go-to-Market Strategy • Lead go-to-market campaigns, with end-to-end accountability for targeting, positioning, and execution, with a strong focus on digital and performance tactics. • Leverage output from insights and analytics to develop a global view of PlayStation Store & Services consumers that informs marketing strategy and plans. • Fuel the Playstation consumer flywheel to maximize player’s engagement and value. • Monitor player engagement and prioritize tactics to engage new players, retain existing player base, and reclaim inactive players on the platform. Marketing Leadership • Develop strong working relationships with leaders across the Marketing organization and with global SIE teams, including Brand Marketing, International Marketing, Media, CRM, Marketing Technology, Marketing Analytics, Commercial Teams, Consumer Experience Product Marketing, Content, and Consumer Insights). • Balance global alignment with appropriate local and product-level flexibility, reinforcing a one SIE mindset while respecting market and portfolio needs. • Manage, recruit, develop, and retain a hig

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