Marketing Manager

Dandy·Germany - RemoteRemotemid

In short

→Líder de marketing regional para expandir Dandy en Europa, con enfoque en Alemania y mercado alemán.
→Ejecutas estrategias locales desde cero: posicionamiento, campañas, eventos y alineación con ventas y marketing central.
→Destaca la oportunidad de construir una función de marketing desde cero en un mercado clave, con autonomía y alto impacto.

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What they ask for

✓6+ años en marketing de demanda, producto o generalista
✓Inglés fluido y alemán nativo
✓Acierto comercial con enfoque en pipeline y resultados de ingresos
✓Experiencia en organizaciones rápidas y matriciales
✓Habilidades de comunicación y gestión de stakeholders senior
✓Capacidad para ejecutar eventos locales y activaciones de clientes

Don't tick every box? That's normal — your free dossier shows your gaps and how to cover them in the interview.

marketing de demandamarketing de productomarketing de campogestión de campañasmedición de ROIanálisis de datosposicionamiento regionalmensajería localizadacoordinación con marketing ceneventos locales

Who should you write to at Dandy?

Your free dossier identifies the people who'd interview you — their background, what they value, and how to reach out so you stand out before applying.

Dandy is transforming the massive and antiquated dental industry—an industry worth over $400B. Backed by some of the world’s leading venture capital firms, we’re on an ambitious mission to simplify and modernize every function of the dental practice through technology. As we expand our reach globally, Dandy is building the operating system for dental offices around the world—empowering clinicians and their teams with technology, innovation, and world-class support to achieve more for their practices, their people, and their patients. We’re looking for a Marketing Manager to act as the strategic marketing lead for a region, partnering closely with the Regional General Manager to drive market growth, pipeline generation, and customer engagement. In this role, you will translate global positioning and company priorities into effective regional go-to-market strategies tailored to local market dynamics, customer needs, and competitive conditions. You’ll operate as a highly cross-functional marketer with ownership across positioning, demand generation, campaign strategy, local events, and regional execution. You will serve as the voice of the market — helping ensure central marketing efforts are relevant and effective locally while influencing broader strategy through customer and market insights. This role is ideal for a commercially minded marketer who combines strong strategic judgment with hands-on execution and thrives in fast-moving, matrixed organizations, and is excited by the opportunity and ownership that come with building a market's marketing function from day one. Please note this a hybrid role based in Berlin. What You'll Do Own Regional Marketing Strategy: Develop and execute the regional marketing strategy to drive awareness, pipeline generation, customer acquisition, and market penetration within your territory. Localise Positioning & Messaging: Adapt global messaging, campaigns, and value propositions to ensure relevance for regional customer segments, market dynamics, and competitive landscapes. Drive Cross-Functional Alignment: Serve as the connective tissue between the regional market and central marketing organization - ensuring global initiatives are effectively localized while regional insights shape broader company strategy. Partner with Regional Sales & Account Management Teams: Develop market-specific enablement materials and highlight local customer proof points to drive customer acquisition & share of wallet expansion. Lead Regional Campaign Planning & Execution: Define regional campaign priorities and partner with central marketing teams to execute integrated programs across paid media, lifecycle marketing, web, content, and outbound channels. Support Regional Events & Field Marketing: Partner with central events teams to plan and execute local marketing events to strengthen brand presence and generate pipeline. Act as the Voice of the Market: Surface regional insights, customer feedback, and competitive intelligence to influence broader marketing strategy, positioning, and campaign development. Execute and Optimize Programs: Partner with central marketing teams to execute high-impact regional marketing campaigns and programs, continuously measuring performance and optimizing for ROI.

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