Performance Marketing

Happyrobot.ai · MadridRemotemid

In short

▸Liderar adquisición pagada en B2B SaaS para empresas de operaciones y logística desde cero en Madrid.
▸Gestionar campañas en Google, LinkedIn y otras plataformas con enfoque en reducir CAC y mejorar ROAS.
▸Ser el primer hire de marketing de rendimiento con camino claro a liderar un equipo.

Fluent English required for collaboration with global teams

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What they ask for

✓4+ años gestionando campañas de marketing de rendimiento en B2B o SaaS
✓Experiencia hands-on con Google, LinkedIn y/o Meta
✓Habilidades analíticas sólidas en atribución, seguimiento y experimentación
✓Capacidad para escribir copy efectivo y colaborar con diseño y páginas de aterrizaje
✓Habilidad para operar en entornos rápidos con alta urgencia
✓Gusto por el diseño básico y uso de herramientas de IA para acelerar el trabajo

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ABOUT HAPPYROBOT HappyRobot is the infrastructure for enterprises to build and orchestrate AI workforces. Our AI workers don't just communicate through voice and email - they make decisions, take action, and run operations autonomously across entire enterprise systems. Born in Y Combinator (S23) and backed by a16z, Base10, Prysm Capital and Eurazeo with over $150M raised, we power critical operations for global enterprises worldwide. Our platform is battle-tested in the most demanding environments, where AI has real consequences. We started in logistics, built our own voice stack, models, and orchestration layer from the ground up, and are now bringing that infrastructure to every enterprise that runs the real economy. Learn more about our vision in our manifesto. https://www.happyrobot.ai/blog/manifesto ABOUT THE ROLE This is a paid acquisition-focused role on the Growth team, based in Madrid, reporting directly to the Head of Growth and working closely with founders to scale HappyRobot's demand generation engine. You'll be hands-on-keyboard with our paid channels, owning strategy, execution, and performance across the funnel — from awareness to pipeline. This is our first dedicated performance marketing hire. You'll start as an individual contributor, building and proving out channels from scratch, with a clear path to building and managing a team as spend and channels scale. What You’ll Do - Develop and execute paid acquisition strategy across Google, LinkedIn, and other channels relevant to reaching enterprise and operations buyers - Own campaign planning, budget allocation, optimization, and reporting end-to-end - Build and manage a testing roadmap across channels, audiences, and creative to drive down CAC and improve ROAS - Partner with design and content to build high-converting ad creative and landing pages - Set up and maintain tracking, attribution, and performance dashboards so the whole company can see what's working - Collaborate with Sales and RevOps to ensure paid pipeline is properly tracked, qualified, and handed off - Test and scale new channels as HappyRobot's audience and go-to-market motion evolve - Lay the groundwork for a performance marketing team as budget and scope grow, and hire and manage that team over time Must Have - 4+ years of experience managing performance marketing campaigns, ideally in B2B or enterprise SaaS - Hands-on experience running and scaling campaigns across Google, LinkedIn, and/or Meta - Strong analytical skills with a deep understanding of attribution, tracking, and experimentation - Comfort working in a fast-paced environment with shifting priorities and a high sense of urgency - Ability to write concise, effective ad copy and collaborate closely with designers and landing page teams - Good taste and basic design skills; leverage AI tools to move 10x faster Nice to Have - Experience marketing to logistics, supply chain, or other industrial/operations-heavy enterprise buyers - Experience scaling paid channels from early traction to meaningful, repeatable spend - Prior experience building and managing a performance marketing team - Familiarity with marketing automation and attribution tools (e.g., HubSpot, Salesforce, GA, tag managers) WHY JOIN US? - Join a world-class team of engineers and builders. - Backed by top investors including a16z, Y Combinator, Base10, Prysm Capital and Eurazeo. - Have ownership and autonomy of projects and are encouraged to ship. - Comprehensive Benefits including healthcare, dental, vision coverage. - Competitive salary + equity in a high-growth startup. Our Operating Principles Extreme Ownership We take full responsibility for our work, outcomes, and team success. No excuses, no blame-shifting — if something needs fixing, we own it and make it better. This means stepping up, even when it’s not “your job.” If a ball is dropped, we pick it up. If a customer is unhappy, we fix i

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