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Jobs / hellofresh

Senior Lifecycle Marketing Manager (all genders)

hellofresh·Berlin, Berlinsenior

In short

  • →Liderazgo estratégico en marketing de ciclo de vida para merchandising o alianzas.
  • →Gestión diaria de campañas automatizadas, segmentación y optimización en múltiples países.
  • →Parte de un equipo global con enfoque en retención y experiencia del cliente.

Inglés avanzado requerido

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The questions they'll ask you

1. ¿Cómo diseñarías una campaña de reactivación para clientes inactivos en el mercado alemán?

2. ¿Qué métricas usarías para evaluar el éxito de una campaña de merchandising en email?

3. ¿Cómo segmentarías a los clientes basado en su comportamiento de compra en una plataforma multibrand?

🔒 +7 more questions

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💵 USD · Remote · No visa

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What they ask for

  • ✓Experiencia comprobada en marketing de ciclo de vida o similar.
  • ✓Conocimiento avanzado de herramientas de automatización (como Braze, Iterable, etc.).
  • ✓Capacidad para trabajar con datos y segmentar audiencias en múltiples mercados.
  • ✓Experiencia en gestión de campañas multicanal (email, push, SMS).
  • ✓Habilidades analíticas sólidas y orientación a resultados.
  • ✓Inglés avanzado para comunicación y trabajo en equipo global.

Don't tick every box? That's normal — your free dossier shows your gaps and how to cover them in the interview.

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Who should you write to at hellofresh?

Your free dossier identifies the people who'd interview you — their background, what they value, and how to reach out so you stand out before applying.

The role For our global Mature Customer Marketing team in Berlin, we are looking for a Lifecycle Marketing Manager to own the lifecycle strategy for one these topics: merchandising, or partnerships & retail media. The Mature Customer Marketing team sits within the HelloFresh Group’s Global Customer Lifecycle organization. Our mission is simple: keep active customers active, and make sure they get the most out of their subscription — across our 6 brands, 18 countries Compensation & Financial Wellbeing • You’ll receive a competitive salary package, including a HelloFresh-subsidized pension scheme. • Enjoy savings on your weekly HelloFresh box. • Save with discount schemes with corporate benefits and Vorteile. Health & Wellbeing • Support your mental wellbeing with access to platforms like Headspace and Spill. • Stay active with 24/7 office gym access, a discounted Urban Sports Club membership, and other wellbeing resources. Flexibility & Work-Life • Balance your life with our flexible hybrid model. • Recharge with sabbatical leave options in addition to standard time off. • Get to work with ease through sustainable travel perks and transportation benefits. Career & Development • Embrace "Learning Never Stops" with internal training, the HelloFresh Academy, and a dedicated budget for German language courses. Culture & Environment • Enjoy tasty in-office meal deals and fresh food options. • We support working families with parent-friendly policies, an in-office kids corner, and an on-site babysitter. Are you up for the challenge? Please submit your complete application below including your salary expectations and earliest starting date. After submitting an application our team will review this and get back to you within 5 business days. Find Jobs in Germany on Arbeitnow

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