Senior Data Analyst, Growth Analytics (CRM)

Cookunity · Latam (Remote)Remotesenior

In short

▸Analista senior de crecimiento con enfoque en CRM
▸Diseña estrategias de análisis para mejorar retención y valor de vida del cliente
▸Destacado: Trabajas directamente con marketing y producto para impulsar decisiones basadas en datos

Ningún requisito de inglés específico mencionado

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What they ask for

✓5+ años en analítica, con foco en CRM, ciclo de vida o analítica de crecimiento
✓Excelente dominio de SQL para manipulación y validación de grandes conjuntos de datos
✓Experiencia en diseño y análisis de experimentos (A/B, holdouts)
✓Capacidad para traducir insights en recomendaciones ejecutivas claras
✓Experiencia con visualización de datos y storytelling para liderazgo
✓Colaboración estrecha con equipos de marketing, producto e ingeniería de datos

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SQLA/B testingHoldoutsCampaign liftPower analysisStatistical testsDashboardsReportingLifecycle marketingData-driven decision-making

Who should you write to at Cookunity?

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About CookUnity: Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul. Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world. If that mission has you hungry in more ways than one, you’ve found the right job posting. The role CookUnity is looking for a Senior Analyst, Growth Analytics – CRM to own and scale our CRM analytics strategy. In this role, you will help deepen customer relationships, optimize retention, and drive lifetime value by building the measurement and insights engine behind our lifecycle marketing programs. You’ll partner with Marketing, Product, and Data Engineering to ensure CRM decision-making is data-driven and tied directly to business impact. What You’ll Do • Own the Analytics strategy for CRM , enabling CookUnity to deepen customer relationships, optimize retention, and drive lifetime value. • Define and implement measurement frameworks to evaluate CRM campaigns, personalization initiatives, and lifecycle journeys. • Partner closely with Marketing, Product, and Data Engineering to design and analyze experiments (A/B, holdouts, campaign lift) using appropriate statistical techniques (e.g., power analysis, statistical tests) that improve engagement and reduce churn. • Build reporting and analysis to identify customer behaviors and signals that drive repeat orders, upgrades, and long-term loyalty. • Develop and maintain automated dashboards to track CRM performance (activation, retention, reactivation, campaign impact). • Ensure CRM decision-making is data-driven , linking campaign outcomes directly to revenue and retention. • Present insights and recommendations to executive leadership with clear storytelling and high-quality visualizations . Qualifications • 5+ years of experience in analytics, with a strong focus on CRM, lifecycle, or growth analytics. • Advanced proficiency with SQL ; ability to pull, transform, and validate large data sets inde

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