Lifecycle Marketer, Self-Serve

Lovable·Londonmid

In short

→Ejecutas marketing de ciclo de vida para usuarios autogestionados en una plataforma de software.
→Trabajas con IA y automatización para personalizar mensajes según comportamiento, usando herramientas como Braze o Iterable.
→Eres clave para hacer que millones de usuarios sientan que Lovable entiende sus necesidades en cada etapa.

Please submit your application in English.

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What they ask for

✓5+ años en marketing de ciclo de vida, CRM o crecimiento en B2C a escala de producto.
✓3+ años de experiencia práctica con plataformas de marketing de ciclo de vida como Braze, Iterable o Customer.io.
✓Fluidez en Liquid, HTML/CSS, segmentación y arquitectura de campañas basadas en eventos.
✓Experiencia con CDPs, pipelines de eventos (ej. RudderStack) y SQL para análisis autogestionado.
✓Capacidad para diseñar sistemas de marketing que evolucionen con el tiempo, no solo campañas estáticas.
✓Habilidades de redacción y contenido alineadas con la marca, con enfoque en relevancia y valor.

Don't tick every box? That's normal — your free dossier shows your gaps and how to cover them in the interview.

BrazeIterableCustomer.ioLiquidRudderStackSQLAIautomationCDPevent-driven campaign architec

Who should you write to at Lovable?

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TL;DR - You’ll execute Lovable’s lifecycle marketing for the self-serve base - activation, engagement, retention, and reactivation. Hands-on, AI-first, and increasingly driven by intelligent personalization. You’ll shape how millions of builders experience Lovable every day. Why Lovable? Lovable is the software creation platform that gives people the power to act on the problems closest to them. For decades, turning an idea into software required so much capital, technical fluency, and time that many ideas never came to life. Lovable is the counterargument: a platform for all people with ideas, ambition, and problems worth solving. From solopreneurs to small business owners to teams at companies like Adidas and Zendesk, people have built over 60 million projects on Lovable since its launch in November 2024. And we’re just getting started. We’re building a generational company from Stockholm, with growing teams in London, Boston, New York, and San Francisco. Our team is small, talent-dense, and moving quickly, with a culture rooted in extreme ownership, high velocity, and low-ego collaboration. We look for people who care deeply, ship fast, and are eager to make a dent in the world. Lovable is one of TIME’s 100 Most Influential Companies and has been recognized on the Forbes AI 50 and CNBC Disruptor 50, reflecting our momentum as one of Europe’s fastest-growing AI companies and one of the most ambitious places to build in this next era of software. What you’ll do Operate lifecycle marketing for the self-serve base across activation, engagement, retention, and reactivation. Lifecycle PoC for product launches, experiments, and GTM moments Design intelligent, rules-based or algorithmic lifecycle programs that dynamically decide who to message, when to reach them, which channel to use (email, inbox, push, and emerging CRM channels), and what content to send, based on behavior and context Work AI-first across your entire workflow, applying AI and automation to content generation, personalization, segmentation, decisioning, and analysis Build experimentation and data-driven optimization into every lifecycle program, measuring true incremental impact rather than surface-level engagement Partner closely with Data, Product, and GTM teams so lifecycle messaging feels native, timely, and valuable What Success Looks like Increased lift from lifecycle marketing you’re working on vs baseline Builders experience Lovable’s lifecycle messaging as remarkably relevant, well-timed, and valuable - not noisy or generic About your application Please submit your application in English. It’s our company language, so you’ll be speaking lots of it if you join. We treat all candidates equally - if you’re interested, please apply through our careers portal.

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