Sr. Performance Marketing Manager, Growth Systems

Kraken·United Kingdomsenior

In short

→Gestión avanzada de marketing de rendimiento con enfoque en automatización de sistemas de IA.
→Diseñas flujos de trabajo automáticos para anuncios, creativos, presupuestos y audiencias en múltiples canales.
→Trabajas directamente con ingenieros para construir agentes autónomos que optimizan crecimiento en tiempo real.

Fluent written communication in English

In ~1 minute you get: who interviews you, the likely questions answered from your CV, and your CV tailored to this job. Free, no card.

🎧Land the interview? Bring the copilot. Our free extension listens to the live interview and flashes 3-4-word anchors from your resume and prep — glance, connect, talk. Get the extension →

What they ask for

✓8+ años en crecimiento por marketing pagado a escala.
✓Experto en canales clave: Meta, Google/YouTube, TikTok, Apple Search Ads, programáticos/DSPs.
✓Capacidad para interpretar datos y definir señales que optimice un agente.
✓Habilidades sólidas de comunicación escrita para especificar flujos de trabajo claros.
✓Pensamiento sistémico: mapear procesos como desencadenantes, decisiones y acciones.
✓Curiosidad por ingeniería de prompts y trabajo con sistemas de IA.

Don't tick every box? That's normal — your free dossier shows your gaps and how to cover them in the interview.

MetaGoogle/YouTubeTikTokApple Search Adsprogrammatic/DSPsAI creative layeragent systemsworkflow automationCROincentives

Who should you write to at Kraken?

Your free dossier identifies the people who'd interview you — their background, what they value, and how to reach out so you stand out before applying.

Building the Future of Open Finance Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system. Before you apply, we encourage you to explore our culture page to understand what drives us and how we work. The team Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients. Performance marketing at Kraken is being rebuilt from the ground up. Manual bid management, creative iteration, budget allocation, and audience targeting are being replaced by agent systems that detect signals, make decisions, and execute continuously, learning from every result. As Sr. Performance Marketing Manager, Growth Systems, you bring deep paid growth expertise and apply it to the systems replacing manual execution. Your job is to define the logic: what signals matter, what decisions should be automated, what guardrails must exist, and what the creative feedback loop looks like across paid channels. The engineers build what you spec. The agents run what you design. While your primary focus is performance and paid growth, you will also contribute to automating other growth levers, including CRO, incentives, referrals, and cross-channel workflows, as the engine expands. The domain expertise is your anchor. The systems thinking is what scales it. This role is for someone who has run growth at scale and found themselves constantly asking why are we doing this manually. If you've felt the ceiling of what human-operated paid growth can achieve and want to build the system that breaks through it, this is that role. The opportunity Refine creative and copy variants generated by the AI creative layer, applying domain judgment to what will perform before the data confirms it QA agent outputs, review what the system produces, identify where it falls short, and define the corrections that improve it Monitor workflow performance and continuously improve, this system compounds with your input, it does not run itself Define and spec automation workflows for paid growth, from creative fatigue detection to budget reallocation to geo level channel mix optimization to audience signal processing Work directly with the build team to translate your workflow specs into working agent automations Define knowledge base inputs for the paid growth agents, what rules, guardrails, and campaign logic should be codified and kept current Extend your systems thinking to other growth levers, CRO, incentives, referrals, and lifecycle, as the engine expands across growth functions What you bring 8+ years in performance or paid growth, you have run campaigns at scale across major paid channels and understand the mechanics deeply Deep expertise across core paid channels (Meta, Google/YouTube, TikTok, Apple Search Ads, programmatic/DSPs) rather than just "major paid channels" generically Comfort with data, you can read a performance dashboard, interpret signal from noise, and define what an agent should optimize for Strong written communication, the workflow specs you write become the blueprints engineers build from. Clarity matters. Systems thinking, you can map a growth workflow as a series of triggers, decisions, actions, and measurements.

Looking for something similar?

Leave your email and we'll alert you when matching jobs appear.

Don't apply unprepared

We research who's interviewing you, tailor your CV and rehearse you live — first one free.