Senior Marketing Specialist (w/m/d)

Opentas·Hamburgsenior

In short

→Especialista en marketing B2B senior que planifica y ejecuta campañas integradas para generación de leads.
→Trabaja con equipos de producto, ventas y agencias para impulsar crecimiento internacional mediante contenido y eventos.
→Destaca por liderar estrategias ABM y automatización de marketing en entornos técnicos y multinacionales.

Very good German and English skills, both written and spoken

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What they ask for

✓Experiencia demostrable en marketing B2B y gestión de campañas integradas.
✓Capacidad para liderar proyectos de marketing con autonomía y resultados medibles.
✓Conocimiento sólido de estrategias ABM y automatización de lead management.
✓Habilidades probadas en redacción de contenido técnico claras y persuasivas.
✓Experiencia en software IT, soluciones tecnológicas o servicios consultivos B2B.
✓Dominio del alemán y el inglés (escrito y hablado) con residencia en Alemania.

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Marketing automationEmail marketingWebsite contentSocial mediaOnline campaignsWebinarsTrade fairsConferencesCustomer eventsSales enablement

Who should you write to at Opentas?

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Context of the Role To strengthen our Marketing Team, we are looking for a Senior Marketing Specialist to join us as soon as possible. In this role, you will be responsible for planning, implementing and continuously improving integrated B2B marketing activities that strengthen our market presence, generate qualified leads and support our international business growth. You will develop relevant content and campaigns across digital and offline channels, coordinate marketing initiatives with internal and external stakeholders and ensure consistent communication of our products, services and value proposition. You will work closely with Product Mangaement, Sales, and futher other internal teams to develop our marketing programs and campaigns, addressing the needs of potential new customers and partners, based on our Product Portfolio as well as Go-To-Market Strategy. You will be instrumental for the further development of our marketing measures, performance measurement and communication standards. For this position, residency in Germany as well as very good German and English skills, both written and spoken, are required. Occasional travel to trade fairs, conferences, customer events and internal meetings will be also relevant for your success.

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