Consumer Product Lead

Duolingo·Tokyo, Japansenior

In short

→Liderazgo de la tienda online de Duolingo en Japón, desde cero.
→Gestión del P&L, inventario, lanzamientos de productos y experiencias físicas (pop-ups, tiendas).
→Oportunidad de crear modelos reutilizables para escalar globalmente desde Japón.

Fluent English required for cross-team collaboration and global alignment.

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What they ask for

✓10+ años en e-commerce o productos de consumo para marcas de consumo
✓Experiencia construyendo una tienda online desde cero con P&L
✓Habilidad para equilibrar rendimiento comercial y alineación con la marca
✓Experiencia en gestión de proveedores, fabricantes y agencias
✓Capacidad para liderar equipos multidisciplinarios (diseño, marketing, operaciones)
✓Experiencia en lanzamientos de productos, drops y estrategias de merchandising

Don't tick every box? That's normal — your free dossier shows your gaps and how to cover them in the interview.

ShopifyP&L managementdemand forecastinginventory planningassortment planningsupply chainfulfillmentproduct launchespop-up experiencesretail store exploration

Who should you write to at Duolingo?

Your free dossier identifies the people who'd interview you — their background, what they value, and how to reach out so you stand out before applying.

Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in! At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun. Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world. Read our blog to learn more. About the role... We re looking for a Consumer Product Lead (Merchandise / Online Store Lead) to grow Duolingo s online store in Japan and build it into a meaningful part of how fans experience our brand. This role is a backfill for the previous head of merch and will focus primarily on the Duolingo Store, while also helping shape pop-ups and potential retail store opportunities. You ll lead merchandising and ecommerce for Japan, with a high bar for quality, localization, and brand fit, while helping Duolingo show up in the real world in ways that feel uniquely delightful and culturally resonant. Japan is one of Duolingo s most important brand and IP markets, and this role has a real opportunity to build something from the ground up, with the potential for successful playbooks, formats, and learnings from Japan to inform how we scale merchandising globally over time. This role reports to the Director of Country Marketing, Japan & Korea. 🧠 You will... • Own the P&L and day-to-day operations of Duolingo s online store in Japan, including demand forecasting, inventory planning, assortment planning, site performance, supply chain, and fulfillment, with a high bar for efficiency and quality • Own the store as a startup within Japan s marketing org, growing it with an eye toward revenue, ROI, and commercial performance across traffic, conversion, AOV, repeat purchase, and sell-through • Lead product planning, design direction, and production, from concept through launch, in partnership with Brand, Design, Social, and Operations • Identify, select, and manage external partners (vendors, manufacturers, agencies) and own those stakeholder relationships end-to-end • Build the Duolingo Store into an efficient, on-brand marketing channel that deepens fan engagement through product drops, storytelling, and localized execution • Develop and execute pop-up experiences and help explore future retail store opportunities that bring Duolingo to life in Japan • Build and test merchandising concepts, product drops, and launch formats in Japan first, developing repeatable systems and playbooks so that what works can be adopted by other markets as we scale our consumer products business globally • Work closely with the broader marketing team to connect store moments with campaigns, community buzz, and brand storytelling ✅ You have... • 10+ years in e-commerce, merchandising, or consumer products leadership for a consumer-facing brand • Experience building a merchandising or e-commerce function from 0 to 1, with hands-on ownership of a P&L and platforms such as Shopify • An ability to think outside the box on merchandising and branding, balancing commercial performance with strong brand fit • Experience leading cross-functional work across creative, marketing, operations, and external partners, with excellent execution skills in

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