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Product Marketing Manager in Legal Tech (Zurich)

Legartis·Zurichsenior

In short

  • →Líder estratégico en marketing de producto para una empresa de Legal Tech innovadora en Zúrich.
  • →Diseña narrativas, contenidos y materiales de venta con IA, enfocándose en el pensamiento profundo y el impacto real.
  • →Se espera que defina la voz de la empresa y una posición de mercado diferenciada usando IA como herramienta clave.

Fluent in English and German, executive-level writing in both

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The questions they'll ask you

1. ¿Cómo usarías IA para escalar tu producción de contenidos de thought leadership sin perder la voz distintiva de Legartis?

2. Describe un ejemplo de cómo transformaste investigación de mercado en una posición de producto clara y convincente.

3. ¿Qué material de enablement de ventas has creado que realmente cambió el resultado de una negociación?

🔒 +7 more questions

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💵 USD · Remote · No visa

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What they ask for

  • ✓4+ años en marketing, product marketing o rol estratégico en SaaS.
  • ✓Experto en redacción ejecutiva y estrategia de contenido en inglés y alemán.
  • ✓Capacidad para liderar el posicionamiento y pensamiento de mercado con base en investigación real.
  • ✓Experiencia demostrable en la creación de materiales de ventas y enablement con alto impacto.
  • ✓Uso práctico y creativo de herramientas de IA para escalar producción sin perder calidad.
  • ✓Capacidad para trabajar en colaboración directa con Product, Sales y liderazgo.

Don't tick every box? That's normal — your free dossier shows your gaps and how to cover them in the interview.

AI toolsAI agentscontent production workflowsthought leadershipsales enablementcompetitive battlecardsexecutive briefingscase studiesGTM strategymarket intelligence

Who should you write to at Legartis?

Your free dossier identifies the people who'd interview you — their background, what they value, and how to reach out so you stand out before applying.

Description Legal AI content is turning into a commodity. Every vendor ships the same AI-generated blog posts and the same generic battlecards. We are transitioning into an AI-native company ourselves, and that changes what this role has to be. You would sit in the marketing department with a dotted line to the product department, but not as a traditional product marketer who ships a few blog posts and calls it enablement. Not as a pure thinker who never touches a sales deck. Instead, as one person who owns our voice and turns it into everything the company needs to win: the thesis that gets us cited, the sales slide that closes next week’s deal, and the briefing that gets a General Counsel to say yes. You will use AI tooling and agents to cover ground that used to take a small team, so you can spend your own time on the part that cannot be delegated: the thinking, the judgment, and the writing that actually changes someone’s mind. Your mission 1. Product Marketing & Market Intelligence Drive go-to-market impact for launches and expansion, from plan to execution. Own deep knowledge of our ICP and competitive landscape, and feed it back into the product and sales strategy. Bring market and customer truth back to Product so we build what actually matters. Work across Product, Marketing, Sales and leadership. You don’t sit in a silo. 2. Positioning, Narrative & Thought Leadership Own positioning: define what Legartis stands for, against which alternatives, for which buyer. Develop and defend clear, evidence-backed points of view on where Legal AI is going. Not generic AI-created opinions, but real positions based on customer and buyer research (interviews with General Counsel, CFOs, legal operations leaders). Conceive flagship studies and thought leadership content. Direct AI tools to help you scale production while you own the substance and the voice. Own our thought leadership channels, including video, and decide what gets said. Write what can’t be delegated: founder posts, executive bylines, keynote scripts, board-level memos. 3. Sales & Customer-Facing Enablement Build the sales slides, briefings, one-pagers and competitive battlecards that make Sales and Customer Success more effective in every conversation. Translate positioning and research into materials for specific deals, verticals and executive-level conversations. Work directly with Sales and CS to find out what’s missing in the field. Build case studies and customer proof points that Sales actually uses, not ones that sit in a folder. What We Want to Achieve Together In 6 months: a flagship study that gets cited by competitors and customers. Sales armed with materials that actually get used in deals. A clear Legartis position that everyone in the company can repeat in 30 seconds. In 12 months: Legartis recognized as one of the leading European voices on Legal AI, with a content and enablement engine, you plus the AI tools you direct, that outproduces companies with five times the headcount. Your profile Proven strategist: demonstrated success creating and executing marketing strategies. Storyteller: you craft compelling materials about complex AI products for non-technical audiences. Clear communicator: exceptional written and verbal communication with a strong visual sensibility. Impact-driven: comfortable with experimentation and interpreting both quantitative and qualitative data. AI-savvy: crafty with AI tools and automations — you use them daily and keep exploring what's new. A track record where writing and thinking were central: journalism, industry or analyst research, strategy consulting, or senior product marketing with real strategic ownership. 4+ years in marketing, product marketing or a comparable strategic role at a SaaS company. Classic PMM experience (positioning, GTM, enablement) is a strong plus, not a hard requirement, if your thinking and writing are strong enough. Fluent German and English, executive-level writing in both. Why us?

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