Senior Brand Lead

Threecoltssenior

In short

→Liderazgo estratégico de marca en un ecosistema SaaS para marcas minoristas, con enfoque en posicionamiento diferenciado.
→Actuación directa en creación de contenido, redes sociales, SEO y comunicación externa, usando IA para escalar sin perder calidad.
→Rol hands-on en un equipo lean: se produce y se dirige, no solo se gestiona, con foco en audiencias específicas como vendedores de Amazon o Walmart.

Proficiency in English is required for cross-team collaboration and external communication

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What they ask for

✓7+ años en marketing de marca, contenido o marketing de producto en entornos de e-commerce o SaaS B2B
✓Conocimiento profundo del funcionamiento de mercados como Amazon, Walmart y Shopify
✓Experiencia en desarrollar posicionamiento y mensaje diferenciado para múltiples productos e ICPs
✓Capacidad para comunicarse con audiencias muy distintas, desde emprendedores hasta equipos empresariales
✓Habilidades sólidas en estrategia de contenido, SEO y repurposing de materiales
✓Experiencia en gestión de presencia en redes sociales, PR e influencer marketing

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AISaaSAmazonWalmartTargetShopifyeBayContent StrategySEOSocial Media

Who should you write to at Threecolts?

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About Threecolts Threecolts is the leading software suite for online & offline consumer brands (Amazon, Walmart, Target, Shopify, eBay, etc.). We’ve built a powerful ecosystem of software solutions to help businesses grow smarter — from revenue recovery and retail finance, to multichannel operations and pricing optimization. With over 500 employees globally and strong backing, we’re scaling fast across new markets and new partner channels. Who We Are We’re a global team built for speed, trust, and impact. As an AI enabled company, AI is integrated across Threecolts from development through to operations, empowering teams to move faster, build better, improve quality, and make more informed decisions. We hire exceptional people from all backgrounds and give them the autonomy to move fast and the accountability to deliver, where you will wear multiple hats, take ownership of challenges, and proactively solve problems beyond your immediate scope. Change is constant, ambiguity is part of the deal, and clear, concise communication is how we stay aligned, so when in doubt, bring people in. Job Summary 🛠️ What You'll Do • Own how Threecolts shows up in the market across positioning, content, social, and external communications, helping sellers and brands understand who we are and why our products matter before they ever speak to us. • This is a senior, hands-on role. Threecolts is deliberately building a lean marketing team that operates at high capacity using AI, which means senior people build as well as lead. You’ll spend significant time producing, editing, and shaping work directly rather than managing a large team or delegating execution. • Working across a diverse portfolio, from SMB products such as Seller 365 and AI Operator through to enterprise propositions including Margin Pro and Retail 365, you’ll develop positioning and messaging that reflects the very different needs, buying criteria, and language of each audience. • A core part of the role is building a scalable positioning system across the portfolio, grounded in genuine marketplace insight. That means understanding not only what each ICP values, but what they do not care about, and avoiding generic SaaS messaging that tries to speak to everyone. • You’ll own our pillar content and editorial approach, developing substantial pieces of content that can be repurposed across channels and formats. Keyword, topic, and SEO strategy also sit within the role, informed by a strong understanding of our audiences and the questions they are trying to answer. • You’ll own Threecolts’ social presence, PR activity, and influencer approach, shaping the register and narrative we use across external channels. You’ll work closely with Growth and other Marketing teams, setting strong messaging and content foundations that can be applied across campaigns and acquisition activity. • You’ll also play a significant role in maintaining the quality of what Threecolts puts into the market, using strong editorial judgement to produce and review a high volume of work without slowing the organisation down. • Depending on experience, the role may also manage a small number of direct reports or flexible external production resource. 🎯 What's Required • 7+ years of experience across Brand, Content, Product Marketing, or related marketing roles within e-commerce, marketplace, or B2B SaaS environments • Deep marketplace e-commerce knowledge, with a strong understanding of how Amazon, Walmart, and other marketplace sellers and brands operate • Experience developing differentiated positioning and messaging across multiple products, audiences, or ICPs • Ability to communicate effectively to very different audiences, from independent

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