Senior Marketing Manager, Brand Strategy

Coinbase·Remote - USARemotosenior

En corto

→Líder estratégico que une marca y producto en Coinbase, definiendo cómo se expresa la marca en todos los puntos de contacto.
→Trabajas con equipos de producto, marketing y alianzas para alinear estrategias de lanzamiento con la visión de marca.
→Destacado: Usas IA generativa con control humano para mejorar eficiencia, costos y calidad en tu trabajo.

No se requiere inglés explícitamente, pero el entorno es global y todo el material está en

En ~1 minuto te damos: quién te entrevista, las preguntas probables con respuestas desde tu CV, y tu CV adaptado a esta vacante. Gratis, sin tarjeta.

Las preguntas que te van a hacer

1. ¿Cómo has alineado una estrategia de marca con el lanzamiento de un producto o alianza en el pasado?

🔒 +7 preguntas más

Sin tarjeta. Subís tu CV y en ~1 minuto tenés el dossier completo.

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💵 USD · Remote · No visa

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¿Qué piden?

✓Experiencia en estrategia de marca y producto, interna o agencia
✓Habilidad para crear estrategias de lanzamiento (GTM)
✓Capacidad para ejecutar marca a nivel organizacional, no solo en marketing
✓Habilidades persuasivas de redacción y análisis de insights
✓Uso responsable de IA generativa con supervisión humana
✓Capacidad para trabajar con herramientas como LibreChat, Gemini, Glean

¿No cumplís todo? Es lo normal — tu dossier gratis te dice qué gaps tenés y cómo cubrirlos en la entrevista.

LibreChatGeminiGleanGenerative AIBrand StrategyGo-to-Market (GTM)Product MarketingPartner MarketingInsights ResearchIntegrated Marketing

¿A quién escribirle en Coinbase?

Tu dossier gratis identifica a las personas que te entrevistarían — con su background, qué valoran y cómo escribirles para destacar antes de aplicar.

Ready to do the most impactful work of your career? At Coinbase , we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase . The brand team at Coinbase leads defining the vision for the Coinbase brand and how this can be best delivered in marketing and across the company. We see the brand as an Operating System that instructs and inspires all we do across the company. We are looking for a senior strategist to bring brand and product closer together, and ensures everything we do flows from and reinforces the Coinbase brand. What you’ll do: • You'll close the gap between what Coinbase promises and what customers experience by helping the brand shape and impact every surface, from GTM to product to CX. This role sits at the center of Integrated Marketing and owns how the brand travels beyond campaigns into the way we build, launch, and show up across the company. • Author creative GTM strategies for product and partner initiatives, working closely with our Product Marketing and Partnership teams, and help shape the output from these briefs • Work with product marketers and partnership marketers to drive strategy upstream into the products we deliver and the partnerships we build and our role within them Required Skills and Experience: • Experience setting brand and product strategy either internally at companies or at agencies • Experience in shaping go to market strategy • Experience in delivering a brand across an organization, not just inside the marketing org • Strong persuasive writing skills, comfortable in partnering with Insights to shape and design research and apply it to the problems you’re solving • Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality. • Demonstrates the ability to responsibly use generative AI tools and copilots (e.g., LibreChat, Gemini, Glean) in daily workflows, continuously learn as tools evolve, and apply human‑in‑the‑loop practices to deliver business‑ready outputs and drive measurable improvements in efficiency, cost, and quality. #LI-Remote Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)). Annual base salary range (excluding equity and bonus): $205,785 — $242,100 USD • Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period. • Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consi

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