Senior CRO Specialist

Entyre & Pflegewegweiser · Berlin, Berlin, Deutschlandsenior

In short

▸Especialista senior en optimización de conversiones (CRO) para flujos de onboarding digital en EE.UU.
▸Trabajas en equipo con ingenieros en Berlín para lanzar pruebas A/B, cambios en landing pages y mejoras en la plataforma Hub.
▸Usas IA diariamente para analizar flujos, generar variantes y automatizar análisis.

Proficiency in English required for collaboration across global teams.

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What they ask for

✓5+ años en CRO, crecimiento o experimentación con resultados medibles.
✓Fundamentos sólidos en estadística: significancia, potencia, tamaño de muestra.
✓Experiencia práctica con Mixpanel (eventos, funnels, dashboards, QA).
✓Conocimientos en HTML, CSS y JavaScript para crear variantes de páginas.
✓Experiencia con frameworks front-end modernos (Tailwind, Bootstrap, Material).
✓Capacidad para decidir el método de prueba adecuado según el tráfico (A/B, pre/post, holdout).

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MixpanelA/B testingpre/post comparisonsholdoutsstaged rolloutsHTMLCSSJavaScriptAI-assisted funnel analysisAI coding tools

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About Entyre Caregiving is broken. We’re fixing it with technology. Entyre is the holding behind Pflegewegweiser (Switzerland), Entyre Care (United States), and the Pflegewegweiser Shop. We operate as one system across our offices in Berlin, Boston, and Zurich: 450+ people developing the technology, products, and growth strategies that power all three brands. Our platform connects family caregivers with compensation programs through selfonboarding funnels, automated eligibility engines, and digital care management. In the US, families discover Entyre Care through paid and organic channels, land on our landing pages, and move through a multi-step journey in the Hub, our self-service platform, until they are fully enrolled. Hub processes differ by state, and every screen along the journey is a potential drop-off point. Your job is to find those points and fix them. The Role You will join the Marketing team in our Berlin office and own testing and optimization across the entire funnel, from the first landing page impression to a won customer. Your initial focus is the US market and the Entyre Care funnels, with the technology and learnings you build serving the whole group. This is a senior, high-ownership role with direct impact on how many families we can help and how fast. The Hub is our proprietary self-onboarding app that guides a family caregiver from the first eligibility check through document collection and third-party sign-offs to a completed Medicaid enrollment. Requirements differ by state, so the Hub runs a different flow in every market and there is no single funnel to optimize. You will work across multiple state-specific flows, prioritize the biggest leaks, and choose the right method for each situation. Where traffic supports it, you run clean A/B tests. Where it does not, you design pre/post comparisons, holdouts, or staged rollouts, and you know the statistical limits of each approach What You Will Do Own the full experimentation roadmap from landing page to won customer: identify drop-off points across landing pages and in-Hub flows, size the opportunity, prioritize, test, ship, document learnings. Decide the right methodology per case (A/B test, pre/post, holdout, staged rollout), define success metrics, calculate required sample sizes and runtimes, and call tests honestly, including the losers. Build and ship landing page variants yourself. For in-Hub changes, work side by side with our engineering team in Berlin on a daily basis: write precise specs, sit in their standups and planning, review and QA implementations, and keep a steady flow of experiments in their sprint. Own Mixpanel as our funnel analytics backbone: event tracking quality, funnels, dashboards, cohort analysis. Evaluate, implement, and maintain additional tools where they add value (session recordings, heatmaps, experimentation platforms, survey tools). Use AI as a daily working tool: AI-assisted funnel analysis, variant and copy generation, rapid prototyping with AI coding tools, and automation of recurring analyses and reporting. Apply a continuous improvement mindset: propose adjustments based on user behavior, feedback, and analytics, and maintain a prioritized backlog that the whole team can see. Communicate results clearly to channel and state owners: what we tested, what we learned, what we do next. What You Bring 5+ years in CRO, growth, or experimentation roles with proven, measurable conversion wins on real products or funnels. Strong statistical grounding: significance, power, sample size, novelty effects, and the judgment to know when an A/B test is the wrong instrument. Deep hands-on experience with Mixpanel or a comparable product analytics platform, including event taxonomy design and tracking QA. Working knowledge of HTML and CSS, plus basic JavaScript to build or tweak prototypes and landing page variants independently.

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