Senior Lifecycle Marketing Manager

Consensys · LATAM, USARemotesenior

In short

▸Gestiona campañas de marketing de ciclo de vida para productos web3 como MetaMask y Linea.
▸Abarca desde estrategia hasta ejecución: segmentación, pruebas A/B, creativos y análisis de resultados.
▸Destaca por la innovación en canales sin precedentes, con enfoque en datos y personalización a escala.

Excellent verbal and written communication skills

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What they ask for

✓4-8 años en marketing de ciclo de vida
✓Experiencia probada en campañas escalables desde cero
✓Habilidades sólidas de gestión de proyectos múltiples
✓Conocimiento profundo en CEPs como Braze
✓Familiaridad con Segment, Mixpanel y Preset
✓Enfoque centrado en datos y resultados, con comunicación clara

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BrazeSegmentMixpanelPresetin-app notificationsin-app bannerspush notificationsfull screen modalsA/B testingmarketing automation

Who should you write to at Consensys?

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Please note that we are unable to consider applications from candidates based in France, Italy, or Germany for this role. Consensys is the leading blockchain and web3 software company. Founded by Joe Lubin, CEO of Consensys and Co-Founder of Ethereum in 2014, Consensys has been at the forefront of innovation, pioneering technological developments within the web3 ecosystem. The financial system is being rebuilt on open, programmable infrastructure, and Consensys is helping power that transition. From MetaMask, the platform trusted by tens of millions of users worldwide, to Linea, the only 100% proven zkEVM rollup and an emerging home for institutional ETH capital, Consensys builds products and infrastructure that enable users, developers, and institutions to participate in the next generation of the internet. Our mission is to unlock the collaborative power of communities by making the decentralized web universally easy to access, use, and build on. Joining Consensys means working with a fully remote, globally distributed team of technologists, designers, cryptographers, product thinkers, and researchers who are building the next layer of the internet. You'll be exposed to new ideas, emerging technologies, and complex challenges that push you to stay at the top of your game while helping scale products and infrastructure used by tens of millions of users and thousands of developers across the web3 ecosystem. You'll join a network of builders that reaches the edge of our ecosystem. Consensys alumni have moved on to become tech entrepreneurs, CEOs, and team leads at tech companies. About the role We are seeking a Senior Lifecycle Marketing Manager to join our Growth Marketing team. In this role, you’ll be responsible for setting the strategy and executing on lifecycle campaigns across all Consensys products. You’ll look for opportunities to ensure we are bringing a level of personalization in our communication to our users such that every touch point is driving value for our customers and the business. The ideal candidate has a proven track record of taking projects from start to finish with deep experience leveraging customer data to inform their strategy. You’ve developed multiple lifecycle programs at scale, have conducted hundreds of A/B tests, and have even launched new lifecycle channels from the ground up. g. in-app notifications, in-app banners, push notifications, full screen modals,, etc) Determine the channel and messaging throughout a user’s lifecycle (new user education, activation, engagement, retention) Comfortable working end-to-end on a lifecycle campaign (through setting the strategy, briefing the creative team, building the targeting, QAing the campaign, and measuring results) Develop an experimentation roadmap across lifecycle channels. Continuously test and learn, identifying the most effective content and messages for different audiences. About You 4-8 years of experience in lifecycle marketing Have built lifecycle user journeys from the ground up with little to no oversight on large userbases Excellent project management skills to manage multiple experiments at different points in their development Practical experience executing in CEP systems such as Braze Familiar with marketing and analytical tools like Segment, Mixpanel, and Preset Self starter who is data-driven, results-oriented and customer-obsessed Excellent verbal and written communication skills, able to clarify complex ideas in a way that a broad audience can understand You thrive in a fast paced environment Web3 experience will be a bonus Don't meet all the requirements? Don't sweat it. We’re passionate about building a diverse team of humans and as such, if you think you've got what it takes for our chaotic-but-fun, remote-friendly, start-up environment—apply anyway, detailing your relevant transferable skills in your cover letter.

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