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Jobs / HolidayCheck Group AG

(Senior) CRM Automation & Lifecycle Manager (all genders)

HolidayCheck Group AG·Münchensenior

In short

  • →Gestión estratégica de viajes automatizados del cliente en todo el ciclo de vida.
  • →Impulso con datos: segmentación, canales y mensajes basados en métricas como CLV y churn.
  • →Destacado: trabajo con CDP y AI para escalar comunicaciones automatizadas en email, push y WhatsApp.

Active use of AI tools in your daily work

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In ~1 minute you get: who interviews you, the likely questions answered from your CV, and your CV tailored to this job. Your first dossier is free.

The questions they'll ask you

1. ¿Cómo has usado RFM o CLV para diseñar una campaña de reactivación exitosa?

2. ¿Qué consideraciones técnicas y de experiencia de usuario son clave al orquestar un viaje multicanal en Braze?

3. ¿Cómo equilibras la frecuencia de contacto con el riesgo de abandono en campañas automatizadas?

🔒 +7 more questions

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💵 USD · Remote · No visa

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What they ask for

  • ✓6+ años en CRM o gestión de ciclo de vida, con 3+ en roles estratégicos.
  • ✓Experiencia comprobada en segmentación y estrategia de contacto basada en datos.
  • ✓Conocimiento práctico de email, push y WhatsApp como canales CRM.
  • ✓Experiencia con CDP o plataforma de automatización (Bloomreach, Braze, Salesforce Marketing Cloud, Emarsys).
  • ✓Habilidades en métricas de viaje, retención, CLV y churn, con experiencia en dashboards o SQL básico.
  • ✓Capacidad para traducir objetivos de negocio en estrategias CRM escalables y coordinar equipos.

Don't tick every box? That's normal — your free dossier shows your gaps and how to cover them in the interview.

CDPBloomreachBrazeSalesforce Marketing CloudEmarsysemailpush notificationsWhatsAppBI dashboardsSQL

Who should you write to at HolidayCheck Group AG?

Your free dossier identifies the people who'd interview you — their background, what they value, and how to reach out so you stand out before applying.

Start your very own journey – with HolidayCheck! At HolidayCheck, everything revolves around making vacations better – together. We’re not only enabling the best time of the year for our travelers, but also creating an inspiring work environment for our team in our modern offices in Munich or Bottighofen. We live our company values every day: as #TeamHolidayCheck, we build trust, take ownership, and love what we do – all for the perfect holiday experience. As (Senior) CRM Automation & Lifecycle Manager (all genders) , you own the customer relationship across the entire lifecycle – from first inspiration to rebooking. You don’t think in one-off campaigns, but in intelligent journeys: who should be contacted, when, through which channel, with which message, and based on which data signals? You connect strategy, data, technology, and content into one coherent system and make sure our CRM activities create measurable impact on journey performance, retention, rebooking, and Customer Lifetime Value. Tech & Automation to ensure journeys, data, content, and technology work as one system Identify and implement AI and automation opportunities to scale and continuously improve our lifecycle communication What you bring At least 6 years of experience in CRM or lifecycle management , including at least 3 years in a strategic role with end-to-end responsibility for customer journeys and their performance Proven ability to make segmentation, channel, contact strategy, and prioritization decisions based on data rather than gut feeling Strong hands-on knowledge of email, push notifications, and WhatsApp as CRM channels, including their respective mechanics, use cases, and customer experience implications Hands-on experience with a CDP or marketing automation platform such as Bloomreach , Braze, Salesforce Marketing Cloud or Emarsys Solid understanding of journey, retention, CLV, and churn metrics, plus experience working with BI dashboards or basic SQL Experience translating business requirements into scalable CRM strategies and measures while balancing priorities across different stakeholders Strategic and entrepreneurial thinking combined with a pragmatic, hands-on mindset Active use of AI tools in your daily work and enthusiasm for identifying and implementing automation opportunities Our “All Inclusive Package” for you Workation & Flexibility 20 days of workation within the EU – work where others go on vacation Hybrid model: two office days for collaboration & team spirit, three days remote Flexible working hours – early bird or night owl? We’ve got you covered! Perks & Appreciation Anniversary perks in the form of extra vacation days or travel subsidies Your choice of hardware – Mac, Windows, or Linux Free parking or public

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