En ~1 minuto te damos: quién te entrevista, las preguntas probables con respuestas desde tu CV, y tu CV adaptado a esta vacante. Gratis, sin tarjeta.

Tangible is a fast-growing, tech-driven platform providing liquidity solutions to LPs in the private markets. We combine deep sector expertise with modern infrastructure to unlock liquidity across private equity, private credit, and real assets. As we scale, we are looking for a Marketing Operations Manager to build and manage the infrastructure that connects our marketing activity with sales. This is a hands-on role focused on making HubSpot a powerful operating system for understanding contact engagement, identifying intent signals, delivering relevant nurture, and helping our sales team engage the right people at the right time. This is not an inbound lead-generation or MQL-focused role. The objective is to understand how contacts are engaging with Tangible over time — what they are reading, which campaigns they respond to, what they do on our website, and other relevant signals — so that we can identify increasing levels of interest and act quickly. You will own the day-to-day marketing operations architecture in HubSpot, while also managing nurture campaigns, marketing messaging and the operational side of content. You will work closely with leadership and Sales to ensure our marketing activity generates useful signals and actionable intelligence, rather than simply producing more leads. Tasks HubSpot & Marketing Operations Own and manage Tangible's HubSpot marketing operations architecture. Build, maintain and optimise HubSpot workflows, properties, lists, segmentation, campaigns and automation. Ensure HubSpot is correctly structured to capture and connect engagement data across marketing channels. Develop robust processes for tracking contact engagement across email, website activity, content consumption, campaigns and other relevant touchpoints. Maintain data quality, contact lifecycle processes and the overall integrity of the marketing database. Identify opportunities to improve the way HubSpot supports Marketing and Sales as the business scales. Ensure marketing activity is properly tracked and connected to the CRM so engagement can be understood at an individual contact level. Engagement Scoring & Intent Signals Build and continuously refine contact engagement scoring based on meaningful behavioural signals. Develop scoring models that help us understand when an existing contact is becoming more engaged or showing increased intent. Combine signals such as content engagement, website activity, email interactions, campaign participation and other relevant behaviours. Use scoring to help Sales identify who is becoming more engaged and who should be contacted sooner . Continuously test and refine scoring logic based on what actually proves useful to Sales. Clearly communicate engagement signals and changes in contact behaviour to the sales team. Ensure scoring is used as a prioritisation and intelligence tool, rather than simply as an inbound lead/MQL qualification model. Nurture & Marketing Automation Design, build and manage nurture programmes in HubSpot. Develop segmented nurture journeys based on audience, interests, engagement and stage of relationship. Manage the messaging, sequencing and logic behind automated campaigns. Test subject lines, messaging, timing, segmentation and calls to action to improve engagement. Identify opportunities to move contacts between different nurture journeys based on their behaviour. Monitor campaign performance and continuously optimise programmes based on engagement and commercial outcomes. Messaging & Sales Enablement Work closely with Sales to understand the messaging and information they need to engage prospects effectively. Develop and manage marketing messaging for nurture campaigns, email campaigns and other targeted communications. Support Sales with relevant outreach messaging, follow-ups, campaign assets and other enablement materials. Use engagement data and audience behaviour to inform messaging and help Sales personalise outreach.

Marketing Operations Manager

No apliques sin prepararte